Tokyo, Japan





Job ID


Purpose of the Position: Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation and loyalty; as well as the Digital Services required to enable these expereinces. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities and programmes. Reporting to the Head of Digital Advertising, the Manager of Planning and Partnerships is responsible for the delivery of our paid digital ecommerce performance across search, social, and programmatic, driving the brand and corporate communication to enhance our image and consumer knowledge, and building and maintaining successful commercial relationships with our digital media partners, including agencies and publishers. Principal Accountabilities Accountability 1: Responsible for leveraging strong relationships with partners of all levels across media platforms and integrating them with our other paid digital activities. This includes championing new partnership projects; delivery of partnership ecommerce and offline kit sales and cost per acquisition, taking positive steps to identify and cultivate opportunities to run both independently and as part of other paid digital activations; creating synergy by working with partners on tactics, execution of marketing materials, as well as engaging with internal and external stakeholders to deliver exceptional digital activations. Be a catalyst to deliver our digital objectives across targeted PMI audience - consumers, retailers, corporate affairs, talent and internal. Accountability 2: Responsible for ensuring the success of paid digital ecommerce sales, driving activations and leveraging learnings for both other paid digital activities and other internal stakeholders. This includes managing, sustaining, and growing the relationship with our digital agency partners; the performance of cost per kit and total volume sales across programmatic, search, and social; supporting the brand and communications stakeholders campaigns to reach their objectives; working with partners to identify and develop new capabilites and opportunities to extend our reach and performance in digital spaces; ensuring accurate reporting and defining and implementing insights based on the data gathered. Be a driver for our paid digital media objectives across our existing and potential digital media channels. Accountability 3: Drive activation of our brand and corporate communications with consumers and other audiences, lead discussions with potential partners, in coordination with Global Partnership team, and define clear framework for partnership and brand and corporate comms, including KPIs and SLAs. Engage with relevant internal stakeholders (Procurement, Legal, External Affairs, Marketing, Corporate Communications, People & Culture) and external agencies to deliver the most valuable output for our business. As a digital media subject matter expert, identify new media partners/opportunities/capabilites/data sources that will enable us to deliver on our business brand and corporate strategies as well as commercial objectives across digital media. Inspire peers and colleagues to become disruptive innovators. Accountability 4: Present critical and strategic thinking when analyzing and evaluating paid digital media across performance, partnerships, brand, and corporate communications - e.g. reporting on partner initiatives, forecasting for strategic changes and evaluating actual performance versus defined key metrics. Work with the Global team to identify and discuss integrated communications and digital strategies to drive acquisition, retargeting, and brand/product/campaign awareness, and partner with other teams within Digital & IS and with other business functions across PMJ, to ensure the delivery of innovative, impactful and successful digital media. Collaborate with other digital department members and with key contact points across other functions in PMJ to drive audience understanding and engagement of our Reduced Risk Product category, smoke-free future agenda, IQOS products, retailer engagement, as well as understanding of PMJ as an organization and as an employer. Accountability 5 Drive close communication and alignment with the Global Digital Team and other Global functions for local deployment of global digital paid assets, and sharing of market requirements and locally envisaged campaigns and assets to global teams. Work across other global teams including Communication, IS, and Science & Innovation to ensure sharing and alignment of digital media learnings, assets, and capabilities. Accountability 6 Ensure all programmes, projects, and campaigns effectively discover, define, design, deliver, deploy and create data to power insight and optimization, for continuous learning and improvement. Accountability 7 Guarantee delivery of new programmes, new capabilities, and enhancements across all our paid digital media. Partner with all functions to ensure an optimal combination of design, content, and functionality, aligned to and reflective of our brand, commercial, and digital objectives. Accountability 8 Motivate and empower reports in planning and partnership functions to deliver against planning and partnership objectives, drive total paid digital media success, and ensure that reports have the tools and time to develop and grow in their functions and facilitate cross digital team collaboration for reports. Be an elevator of talent and a rewarding manger and representative of PMJ to work with and for. Requirements Work Experience: Proven 6 years or more of experience in a Digital Paid Media Advertising, Business Development, or Digital Marketing Manager role in a digital media agency or digital team on client side. MUST have expertise in digital paid media advertising, partnership development, and an understanding of digital media planning and buying, including technical aspects. Experience in all steps of the media planning process and strategic experience of digital paid media channels. Ability to work and enhance our overall digital paid approach, in partnership with Digital Media Agencies.