Tokyo, Japan





Job ID


Purpose of the Role: Reporting to the Head of Digital Loyalty, the role is responsible for ensuring a clear visibility and organization of the digital content to be implemented in the different channel: Iqosphere - loyalty website, social media and outbound communication. Responsible to define the calendar, priority and type of content to be provided by Marketing to achieve a world class customer experience and increase purchase frequency in our eCommerce website and in-store Accountabilities: - Manage communication planning and organize the asset library to allow dynamic and personalized messages to our IQOS DB members and user group throughout the different channels available including but not limited to social media, direct mail, line direct messages. Ensure the production of effective and rich content in partnership with Marketing and consumer Programs teams Follow the A/B testing calendar and provide necessary assets to identify winner content. - Collaborate with other marketing, commercial and operational functions to ensure accuracy in the planning and the delivery of earned campaigns - website / outbound communication. - Partner with Advertising and Experience teams to ensure accurate delivery of all campaigns, branding and promotional messages in a personalized way including the definition of UGC strategy to serve our business objective, throughout our existing owned channels or using paid amplification. - Ensure delivery of the capabilities needed to organize, structure and manage all assets necessary for the loyalty campaign to be personalized and adapted to each consumer targeted. - Embed new ways of working in partnership with other functions to ensure all new programs and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy and create data to power insight and optimization. Requirements: - Bachelor or Master Degree - Proven 4+ years’ experience in related field - An understanding of community management and social media listening. Previously worked in a digital department and been involved in website content integration - planning creation and follow up, usage of CMS - gained within an agency or client side. - Previously worked in a digital department, been involved in a digital relationships for global corporate clients. Demonstrable knowledge and experience delivering digital implementation and innovation in Digital Earned Media, including Data / Insight, Retention, Advocacy, Referral. Must be able to demonstrate delivering projects in one of these areas. - Good copywriting skills, with capability to develop content and implement internal plans and editorial calendar. - Flexible and responsive attitude. Expertise in A/B and other testing methods, In-depth knowledge of research principles and methods and experience in analyzing data - Ability to be able to report and take learnings from email activity on an on-going basis - Experience in working with consumer data, Management of a team, Leadership and guidance of their team, coaching of colleagues in and outside of the direct team. - Native-level in Japanese both writing and verbal, High Business-level in English both writing and verbal