Details

Contract

Full-Time

Location

Tokyo, Japan

Department

Consumer

Openings

1

Job ID

51591267

Purpose: Assist in the design, implementation and analysis of research studies on market, consumer, brand/product, and program/service in Japan; provide active support in the dissemination of strategic market, consumer and brand/product knowledge. Also assist in the conception and implementation of research projects aimed at providing concise and insightful information about adult users’/smokers’ behaviors, attitudes, values and reactions toward PM & competitive brands/brand initiatives/products under the supervision of Manager Insights Accountability: - Assist in the design and analysis of market, consumer, brand, sales research projects in Japan. Translate research objective to develop high quality questionnaires to be ready for finalization with Manager. Analyze results and data and prepare reports to meet the research objective. Present findings to internal business partners with support of Manager. Assist in coaching and guiding internal customers on understanding and utilization of Market Research outputs - Implement research execution with high quality and in timely manner under supervision of Manager. Make right instruction to research agency, and connect with business partners to make sure preparation of all research materials are correct and ready in time. Supervise research fieldworks to ensure quality of executions. - Provide active support in the dissemination of strategic market and consumer knowledge. - Prepare the analysis reports for discussion with internal stakeholders including PMJ management. Collect all the necessary information, not only related to research data, but also general consumer behaviors, competitors performance and activities, industry performance etc in order to have holistic story in research report. - Assist in coaching and guiding internal customers on understanding and utilization of Market Research outputs - Contribute on data/insights collection for Asia region or Global team so that they can implement Regional/Global analysis. Skills and Competencies- Education: - BA or equivalent degree - MA or MS in Marketing, Economics, or Business Administration preferred Skills and Competencies- Work Experience: - 3-5 years of experience in Market Research agency, or Market Research function at company. If no experience in Market Research, 3-5 years of experience at FMCG companies, preferable to have working experience in functions that require business/data analysis. Skills and Competencies- Others: - Be able to design and execute a research plan. - Be able to project lead and manage vendors and internal clients. - Basic to mid-level of knowledge in market research techniques both qualitative and quantitative. - Good statistical ability If no experience, being open to learn new field of work, having balanced and objective view point on business. - High analytical skills are also preferred - English Fluent (Business level), Japanese fluency in both writing and speaking.

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