Bucharest, Romania





Job ID


Be a part of a revolutionary change With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions. Digital at PMI is dynamic, diverse, and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business. The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career. About the role Your primary responsibilities will be the strategy, implementation, and optimization of paid media campaigns across our entire RRP portfolio, while also coordinating the team responsible for the social media initiatives and B2B communication campaigns. This is a highly collaborative role and an important pillar in our omni-channel approach of the consumer journey. Your ‘day to day’: - Work seamlessly with cross functional teams and stakeholders to define the paid media strategy, manage project timelines, approvals and feedback, including audience definition, relevant data and targeting, and overall campaign media and creative strategy - the end result being multiple successful and effective paid campaigns. - Develop and manage awareness, lead generation, and remarketing campaigns. - Manage budgets and campaigns across all paid media channels to drive funnel conversion and strong ROAS and CPA. - Have a clear understanding of the overarching digital strategy and expectations on all pillars of the consumer journey, to make an impact through paid media campaigns. - Partner with the regional digital hub in crafting and executing the paid media strategy. - Work with the brand team, consumer experience stream leaders, and other internal stakeholders to ensure paid digital marketing initiatives are "on brand" with the products, promotions, and overall business strategy. - Work proactively with multiple external agencies to make and implement recommendations for new and existing campaigns. - Develop a robust test and learn plan to improve advertising creative, keywords, audience segments, and overall efficiency of all paid tactics. - Track the achievement of the paid media objectives and strategic KPIs on a regular basis throughout the year. Partner with the Digital Analytics stream and external media agencies to develop campaign performance reports. Present findings, analysis, and recommendations to senior management. - Coordinate a small team responsible for social media channels and digital trade engagement (B2B) campaigns. Provide guidance in defining the strategy and supervise the execution of the content plan and planned campaigns. - Analyse competitive marketplace and follow digital marketing trends. - Always be up to date to the latest developments in the paid digital marketing field and actively suggest new and innovative ways to increase the efficiency and relevance of all activities, programs, and initiatives deployed. Who we’re looking for: - Team player. - Think outside the box. - Integrity and trust. - Ability to bring together, coordinate and build alongside talented people. - Minimum 3-5 years of paid digital marketing experience, ideally within the FMCG industry or advertising agency. - Experience in building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels. - Understanding of digital paid media strategies (PPC, Social, Display). - Understanding of analytics tools and the ability to set up tracking/reporting mechanisms to capture key metrics. - Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience. - Excellent critical thinking skills - effectively weigh the strengths and weaknesses of different solutions and approaches. - Excellent judgment and decision-making skills - effectively weigh the relative cost/benefit of actions. - A highly goal-oriented individual, a problem solver with excellent communication and interpersonal skills. - Very good command of the English language (writing and speaking). - Presentation skills. What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.