London, United Kingdom





Job ID


Be a part of a revolutionary change! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom dream up and deliver, better, brighter solutions and the space to move your career forward in endlessly different directions. The Consumer Group is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver better, science-backed alternatives to adult smokers around the world. It is only by focusing on our strategic priorities and the right organization, fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives, that we will be able to deliver a smoke-free future. Here, you can make a difference. You can shape the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change in the lives of smokers on their way to better alternatives. You’ll develop your skills, collaborating across functions, markets and regions. If you want to make a life-changing impact on consumers, there’s no better place. For our Social Media Channels team in Global Studio, London, UK we are therefore looking for a Manager Social Strategy. This position leads the strategy for social media engagement, framework, operating principles and guidelines. The person acts as SME to markets and hubs, to craft, inform and support their goals in line with PMI's ambition to build a consumer-centric brand by engaging with our communities on various channels (owned social platforms, ratings and reviews, owned communities on our websites or platforms, Google My Business, etc). You will: • Define content and engagement channel strategy for a specific digital channel or groups of channels, define the objective of the channel and liaise with the wider Digital Marketing Strategy team, Brand Communications team and other relevant partners to ensure alignment with PMI overall vision and ambitions. • Collaborate with other functions within Consumer and beyond, to gather data and inputs required to validate hypothesis for each social channel strategy initiative. You will run effective collaboration sessions such as workshops and working groups to incorporate feedback from partners and validate hypothesis with markets via close collaboration hubs and social operations team. • Document and champion the social channel strategy via available communication tools to teach and upskill the wider PMI organization onto Social Media capabilities. You will proactively search opportunities for capability improvement and collaboration with other channels (digital and offline) to build value for our consumers. • Be responsible for the social engagement and inflow strategy, by proactively seeking to improve the community experience via innovative capabilities and new features. • Own the overall strategy and implementation of Social Media pilot projects and initiatives, using agile methodology (test and fail fast), by collaborating with other functions outside of Consumer (legal, EA, regulatory) to determine the most efficient way to market responsibly to LAS and LAU, and support the markets to make it happen We’re looking for someone with: • Extensive experience in social media management specifically within large organizations, and proven success with leading corporate brand-building and reputation social campaigns • Practical experience growing social accounts and communities • High proficiency and expertise in strategy building and management of large-scale social media projects and teams (specifically related to content and engagement) • Master’s degree in Marketing, Management, Communications, additional certifications in Digital Marketing preferred • Strategic leader with extensive experience of managing and influencing cross-functional projects and collaborating with different levels of seniority among internal partners • Strong analytical and communication skills • Proficiency in English, further languages are an advantage • Proven experience to deliver business value through Influencer marketing and/or User Generated content strategies for global brands What we offer Our success depends on the talented employees who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future. #Lijobs