Job Description

Supervisor Digital Solutions (Paid Media)

Responsible for business KPI, planning and delivery, in partnership with the other departments (CJ, Planning, Digital), of the strategy of our communication and creative’ s development, through Digital Paid media. This includes: • Developing and managing effective integrated paid media (in partnership with Marketing, Area and CJ); • Developing attractive assets and messages based on media placement; • Maintaining assets and comprehensive reporting for each campaign; • New media programs/opportunities and able to advise on new ways to communicate; • Develops communications plans, including but not limited performance media, amplification, research and analyze data using specialist industry resources; • Understands target audiences and analyze their characteristics, behavior and habits. Managing the pan-Russia campaigns focused on new IQOS users acquisition via all available performance tools include: • CPA partners, Yandex, Mail.ru, local programmatic platforms. Owning 15% of all new acquired users and the market; • Adjusting the infrastructure for lead management: IS and technical environment, call center and in-field team briefings; • Delivering best digital marketing mix based on leads volume and cost per sale; • Additional scope: predictive analytics for retargeting, traffic segmentation, geo services paid ad – 2gis, Yandex Maps; • Manage in-house team of contacted performance specialists. Requirements: • Native Russian and Business level English; • Proven 3+ years of experience for online paid media campaign creative development; • Strategic thinking, introduction of innovative ideas/techniques, insightful analysis; • Knowledge of online content strategy and creation; • Excellent writing, editing and proofreading skills, Strong research skills, Creativity, Resourceful problem solver, Strong attention to detail, Excellent time-management and organizational skills; • Knowledge of: affiliate marketing, programmatic, performance marketing, analytics, strategic planning, budgeting • Higher education. We offer: • Permanent employment contract; • Encouraging and motivating corporate culture; • Competitive salary; • Life insurance, voluntary medical insurance; • Trainings; • Meal allowance.
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    Moscow, Russia
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