Brand Engagement Executive - West

Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. The total transformation we’re going through means that there are unique projects here to match all levels of skills and ambitions – from pace-setting global pilot projects to vital local updates. Whether you want to pursue a personal passion or build an international career, there’s space here to develop in any number of directions. To join us in you’ll need to be driven and equally happy whether you’re taking the strategic view or diving deep into processes. We'll make sure you're set up to succeed whatever your project is, our culture is agile and collaborative, and we genuinely believe our people are some of the best you’ll ever work with. PURPOSE OF THE JOB: Ensure smooth execution of Brand Engagement strategy at GT for West region Identifying and activating premium LAMPs Program development - Process set up, controls put in place Program Execution, including : Managing team of Field Executives and 3rd Party Staff Recruitment and training of FWPs Deployment and monitoring of the FW personnel on field PRINCIPAL ACCOUNTABILITIES: Please identify major end results or accountabilities for the position. These should reflect, when taken together, the main purpose of the position. Please list in order of importance, at least the top 4 or 5 most obvious ones. Try to formulate them using an action verb to describe the role/impact of the job, the output area, any territorial "limits" or constraints, if applicable along with the reason for the "output". Implicit in a well written accountability should be a certain number of measurement indicators. Indicate a maximum of 8 accountabilities. Design activation plans for West region within allocated budgets, focused at an developing an optimal mix of activations, aimed at building reach and impact. This includes activations in focus cities of Mumbai, Pune and Ahmedabad. Further includes activations in other cities of West India (at least 6-7 cities outside of Mumbai, Pune, Ahmedabad). Develop an outlet deployment plan for field personnel for each cycle and city, to ensure the most optimum use of resources. This includes - type of outlets targeted for each brand cycle, the location focus of activity, the activity timings, outlet coverage per day and routing to enable effective coverage with minimum 'down time' for personnel. Ensure activity plans are in line with overall business objectives identified for different geographies. Independently lead the activation agency to ensure execution of program deliverables in line with business objectives. Coordination with agency on all facets of program execution such as recruitment of FWPs, stock availability, availability of engagement tools, deployment of training, in market delivery, closure and reconciliation of working tools. Identify different touchpoints and socio-cultural occassions to build emotional connect through relevant messaging platforms, and trial formats. Develop customized content and trade which would the be deployed at these occassions. Continuously upgrade given the dynamic nature of GT environment. Identify consumer profile and brand fitment at various categories of LAMPs in key cities of West India. Build relations with managers and owners at popular LAMPs, and activate select LAMPs which fit with the brand. Continuously upgrade the database of LAMPs given the dynamic nature of LAMP environment. Activate premium LAMPs in key cities, and develop programs customized to enhance brand imagery. Thorough monitoring of all in market activities. Liasion with sales team to ensure availability of outlets for conducting the activation. Further, driving sales team to frequently visit activities in market. Conduct in market checks to measure activity performance. Ensure all programs and activities are conducted in full compliance with local regulations and C4 policy. Ensure programs carried out are fully approved by legal and CA teams prior to in market execution. Submit timely and complete BMR submissions for regular approvals of programs by legal and management. Monitor competition activities and share with relevant stakeholders, highlighting relevant areas as needed. Education: MBA (Marketing) Experience: 4-6 Years; Prior work experience in field - sales/activation. Working knowledge of General Trade, LAMPs is preferred.