Prague, Czech Republic





Job ID


Digital Data Lead What would you be doing? • Take ownership of data and performance management for the Digital team, we have plenty of ideas and a vision, so we’re looking for a person who can facilitate that vision • Continuous evaluation of all Digital activities across all streams, with a focus on Paid Media, CRO and Content performance • Ad-hoc evaluations where a deep dive into consumer data is not necessary – are we doing well in terms of surface-level KPIs (ROAS, ROI, traffic generation, CR etc.) • Close cooperation with our BI department to understand long-term impact of Digital activities on consumer behavior and customer equity (CLV) • Identify gaps in our performance measurement frameworks and drive custom implementation to fix these gaps • Frequent validation of current implementation, working closely with our global colleagues to address any existing issues How we see an ideal candidate? • 3+ years of experience in a field of website and/or performance analytics • Robust knowledge and experience with Google Analytics (360) suite, understanding of the implementation layer (GTM) o Knows his/her way around the Google Marketing Platform as nice to have but not mandatory • Understanding of attribution modelling, e.g., why we should not use Last-non-direct attribution model for multi-touchpoint journeys • Strong project management skills, as we’re looking for someone who can take ownership of multiple activities at once o Experience with JIRA as nice to have but not mandatory • Fluent English, Fluent Czech/Slovak is an advantage but not mandatory • A data and performance enthusiast, looking to learn new things, good team player and a mature leader who can take A to Z ownership for his field of responsibility What do we offer? We offer a competitive salary and excellent benefits package such as: • Flexible working hours / home office possibility • 25 vacation days and 4 sick days • Summer/winter vacation contribution • 11 000 points in BenefitCafe, Multisport card, Meal tickets • Life & accident insurance, Pension plan with contribution (3rd pillar) • Above-standard medical care