Details

Contract

Full-Time

Location

Lausanne, Switzerland

Department

Global Communications

Openings

1

Job ID

53483824

Be a part of a revolutionary change This is just the start. For us. For you. Although our tobacco brands have been world famous since the 1900s, we now have a bold new vision: to build our future on one clear purpose – to deliver a smoke-free future. Your fresh perspective and positive mindset can fuel our smoke-free future. You’ll be collaborating on projects that really matter and helping us to explore completely new commercial territory. As you take your first steps, you’ll have the backing and brainpower of a multinational business behind you, but with the freedom you’d normally find in a start-up. It’s the perfect start to your career. About the Brand Franchise team With the brand franchise team, you will be given first-hand opportunities to make IQOS’ vision a reality and make a difference in the life of millions of adult smokers. In this role, you will work on the development of purposeful and impactful global brand campaign that enhance and extend our brand and business opportunities to bring the brand closer to our target audience - legal age nicotine users – and trigger their interest to try, buy and convert to IQOS. Who we’re looking for o Currently studying for your Master’s degree in Marketing or Business Administration o Consumer centricity & understanding of market research o Good understanding of brand and marketing omnichannel strategy, marketing activation, channels, platforms, and experience (a previous experience is a plus) o Strong verbal and written communication skills, with ability to build strong narratives to inspire, engage and influence agencies & internal stakeholder o Critical and creative thinker with strategic mind set and attention to details, to drive and evaluate agency work o Collaborative skills, with a can-do & proactive attitude, with ability to work on delegated tasks independently o Passionate, curious and willing to learn, grow and make the most of this exciting opportunity · Fluent in English · Expert with Microsoft office & good presentation skills Description · You will be working on a key strategic project: the global IQOS brand campaign, which establishes the emotional and functional benefits of switching to IQOS. · Act as the point of contact for the Brand marketing team across assigned brand building projects. · Participate to briefing, planning and managing agencies on a daily basis to ensure the development of the next IQOS brand campaign · Use your creativity and understanding of our target audience to contribute to the development of new briefs and new campaign ideas - Coordinate agencies & subject matter experts for assets developments, acting as an IQOS gate keeper and ensuring brand consistency throughout touchpoints and communication assets - Participate to cross-functional meeting and support the marketing team in daily administrative tasks What we offer Benefits of joining the Brand Franchise team Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: · Seize the freedom to shape your future and ours. We’ll empower you to take risks, experiment and explore. · Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. · Pursue your ambitions and develop your skills with a global business –our staggering size and scale provides endless opportunities to progress. · Take pride in delivering our promise to society: to deliver a smoke-free future. PMI is an Equal Opportunity Employer.

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