Details

Contract

Full-Time

Location

Beirut, Lebanon

Department

Commercial

Openings

1

Job ID

53554860

Are you enthusiastic, motivated self-starter? Do you have excellent analytical, problem solving and strong teamwork and communication skills? Do you have the courage to make a difference, constantly looking for better, more efficient ways to manage processes and company assets? If the answer is yes, then we’d like to hear from you. Philip Morris Lebanon is looking for a Marketing Projects Executive to join the Commercial team in Beirut. You will: As Marketing Projects Executive, you will have the opportunity to contribute in establishing IQOS, our heat-not burn product, as an experience brand in Lebanon by leading brand and marketing omnichannel communication strategies and content development, with strong focus on digital marketing engagement and customer relationship management, with the objective to drive educated category awareness and build brand equity, while accelerating the conversion of adult smokers who would otherwise continue to smoke to Smoke Free Products and strengthening the emotional bonding of adult users of Smoke Free Products with the brand. Main Responsibilities: • Support the local brand building for Smoke Free Products across the Lebanon market and embed brand guidelines in all commercial programs, projects, and initiatives, providing brand and content deep expertise, from idea generation to GTM (go-to-market) and omni-channel execution, to ensure they leverage on consumer trends, provide solutions to consumer pain points, capture retention or acquisition opportunities and address competitive challenges. • Update and develop the execution of the brand communication plan and editorial (B2C) calendar, in line with the global marketing calendar and the market's business objectives. • Leverage on market data and consumer insights to localize content themes/topics that resonate with local target audiences and execute a plan to educate consumers to critical behaviour changes. • Identify key opportunities for local campaigns, based on expertise and knowledge of the local trends and business environment, design them in line with PMI guidelines, and work in close collaboration with the different teams and functions. • Manage external marketing agencies, suppliers and partnerships, in transcreating, producing and delivering assets and ensuring the proper implementation and quality checks in the market across digital and offline mediums. • Ensure that all developed materials and implemented activities are fully in line with local regulations and PMI marketing code, by seeking advice from Legal and External Affairs departments, as well as submitting and receiving necessary approvals for all developed plans prior to implementation. Profile: • Bachelor’s Degree in Business Administration, Marketing, Communication or Finance. MBA is a plus. • 2-4 years of experience of marketing/brand management experience; preferably in consumer-centric functions and multinational environments. • Strong understanding of and passion for brand marketing and communication. • Highly collaborative - establishes collaborative and trusting relationships with the business’s key leaders and partners. • Ability to manage multiple projects in a fast-paced, dynamic environment. Ability to work under targets and with deadlines. • Consumer centricity and performance marketing mindset, with strong ability to analyze and interpret multi-channel consumer data (and connect the dots) to arrive to high quality decisions and action plans. • Fast learner, curious, imaginative, and outward looking. • Exceptional collaboration and communication skills and experience working in lean, agile, test & learn environments, where continuous improvement is the norm. • Advanced level of MS Excel and MS PowerPoint. Experience with MS Power BI is a plus. • Excellent command of English and Arabic (both written and spoken). JOIN A GLOBAL MARKET LEADER Philip Morris International: Building a Smoke-Free Future. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes to the benefit of adults who would otherwise continue to smoke, society, the company and its shareholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free IQOS product portfolio includes heated tobacco and nicotine-containing vapor products. As of September 30, 2018, PMI estimates that approximately 5.9 million adult smokers around the world have already stopped smoking and switched to PMI’s heated tobacco product, which is currently available for sale in 43 markets in key cities or nationwide under the IQOS brand. For more information, see our PMI and PMIScience websites. "PMI is an Equal Opportunity Employer”

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