Almaty, Kazakhstan





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Your ‘day to day’: • Development of digital channels in Central Asian countries; • Initiation of communication campaigns and post-communication analytics; • Creation, maintenance and regular updating of the mailing schedule together with the involved departments of reduced-risk products and the digital technology department, including all necessary channels: publication of news on the website, E-mail and/or SMS mailings through the CRM system, as well as through other channels; • Work with the CRM system: development, monitoring, error fixing, search for improvements, changes, etc., segmentation, data management; • Control and verification of the content of the source files for newsletters, publication of news on websites and for other possible channels; • Scheduling and mailing process and control over execution; • Reporting on mailings and communications (Delivery Rate, Open Rate, Click Rate, Unsubscribe Rate, the number of targeted clicks on the site, changes in the dynamics of consumer behavior on the site); • Assistance in the development of Telegram bots • Preparation of corrections and recommendations for further mailings, communication campaigns; • Development and support of digital solutions aimed at adult consumers, as well as internal divisions of the department of reduced-risk products (applications, websites, widgets, digital mechanics for optimizing existing processes); • Ensuring consistency of content in all digital points of contact with an adult consumer; • Assistance in localization of content by applying the best communication practices from the industry, region and other PMI markets; • Preparation of briefings, presentations and reporting, and analytics of digital activities. Who we’re looking for: • Higher education in marketing, digital marketing, IT systems; • English language proficiency at least Upper-intermediate level. Knowledge of Uzbek/Kyrgyz language will be an advantage; • Practical experience of working with CRM systems, content management; • Experience in analytics (Google, Power BI); • Experience in working on e-mail / sms mailings, other mailing services; • Experience in the FMCG field will be preferred; • Knowledge and understanding of the principles and technologies of web development; • Experience in creating, conducting and promoting advertising campaigns on the web, experience in website promotion (SEO), experience working with content management systems; • Experience with Telegram (BOTS, channels) – will be an advantage. What we offer: - An opportunity to pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress; - An opportunity to build an international career and for cross-functional moves; - Extended social package: life insurance, insurance from critical illnesses, additional payment for preschool development of children, participation in the Employee Assistance Program (financial, psychological and legal consultations) for employees and family members, and much more. *Relocation support is not available for this job.