Lead Digital Loyalty Content

PURPOSE OF THE POSITION Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning, and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation, and loyalty; as well as the Digital Services required to enable these experiences. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities, and programmes. Reporting to the Head of Digital Loyalty, the digital content manager is responsible for ensuring a clear visibility and organization of the digital content to be implemented in the different channel: IQOSPHERE - loyalty website, social media, and outbound communication. Responsible to define the calendar, priority, and type of content to be provided by Marketing to achieve a world class customer experience and increase purchase frequency in our eCommerce website and in-store PRINCIPAL ACCOUNTABILITIES Accountability 1 Manage communication planning and organize the asset library to allow dynamic and personalized messages to our IQOS DB members and user group throughout the different channels available including but not limited to social media, direct email, line direct messages. Ensure the production of effective and rich content in partnership with Marketing and consumer Programs teams Follow the A/B testing calendar and provide necessary assets to identify winner content. Accountability 2 Collaborate with other marketing, commercial and operational functions to ensure accuracy in the planning and the delivery of earned campaigns - website / outbound communication. Accountability 3 Partner with Advertising and Experience teams to ensure accurate delivery of all campaigns, branding and promotional messages in a personalized way including the definition of UGC strategy to serve our business objective, throughout our existing owned channels or using paid amplification. Accountability 4 Ensure delivery of the capabilities needed to organize, structure and manage all assets necessary for the loyalty campaign to be personalized and adapted to each consumer targeted. Accountability 5 'Embed new ways of working in partnership with other functions to ensure all new programmes and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy and create data to power insight and optimisation. REQUIREMENTS Work Experience An understanding of direct-to-consumer e-commerce business model and performance-based digital marketing. Previously worked in a marketing or EC/digital department and been involved in digital contents strategy or CRM program - planning contents creation and follow up based on numerical feedback i.e., performance. Demonstrable knowledge and experience delivering digital implementation and innovation in Digital Earned and Owned Media, including Data / Insight, Retention, Advocacy, Referral. Must be able to demonstrate delivering projects in one of these areas. Other skills / functio specifics • Solid experience of tracking and reviewing KPIs with Excel and propose insights/trend • Critical thinking to analyse possible solutions • Understanding of Line platform, eDM and nature of CRM loyalty programs, ability to read and implement learnings from Google Analytics and other tools • Learning agility, flexible and responsive attitude • Ability to be able to report and take learnings from email activity on an on-going basis Experience in working with consumer data • Coaching of colleagues in and outside of the direct team • Fluent Japanese, Business English JOIN A GLOBAL MARKET LEADER PMI is the world’s leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products (“RRPs”). RRPs is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke. For more information, see www.pmi.com and www.pmiscience.com. PMI is an Equal Opportunity Employer.