Toronto, Canada





Job ID


Company name: Rothmans, Benson & Hedges Inc BE A PART OF A REVOLUTIONARY CHANGE At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business to deliver a smoke-free future and improve the lives of millions of people in the country. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Sales and Marketing at RBH feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, creating sales strategies across all markets As a Combustible Portfolio Lead you will be working closely with the Manager of Portfolio Strategy in the planning and development of proposed actions and objectives that positively influence RBH’s business and ensuring that those strategic actions are compliant with the applicable regulatory environments. Your day to day You will be supporting the development of annual portfolio plans for each category of products that reflect the overall strategy and major business-building opportunities. Based on the current and forecasted demand and movement within our products portfolio, you will be developing deep consumer insights and competitor knowledge to ensure products meet the demands of legal age consumers whilst achieving differentiation in the market. You will also be managing the tactical initiatives within the commercial projects including new product launches. You will be acting as a resource and key contact for managing all the relationships with third party suppliers, ensuring timely delivery of required portfolio assets such as pricing, contract management, packaging management, and ensuring communication and supplier timelines In collaboration with the production planning team, you will be supporting the product optimization strategies and SKU rationalization to develop effective sales execution programs that support brand equity Working closely with the support of the Manager of Portfolio Strategy, you will be defining challenging, attainable and measurable KPIs (yearly and tactically) for the salesforce, taking into account commercial insights, systems and strategies. With that commercial insight, you will be using your data analytic skills, to propose forecasts and volume projections as well as estimated financial revenues. What we’re looking for • Bachelor’s degree in Marketing or any relevant Degree in Marketing • Min 5 years of previous experience in Marketing, preferably in Brand Management and Offline Engagement. • Exceptional time and project management skills, including the ability to work on multiple projects at the same time. PMP Certification is a plus. • Experience in the vaping industry is a strong asset. • Experience in brand building and strategy development. • Experience in offline engagement and activations • Strong analytical skills – able to convert insights into action. • Able to lead large groups and manage projects with multiple stakeholders. • Highly articulate with an excellent command of written English. • Background in customer acquisition, re-engagement and retention strategies is a strong asset. • Bilingual: French/English is an asset. WHAT WE OFFER We offer the opportunity to join an organization where you can grow in a wide range of business functions. You will have the chance to build your professional expertise, business understanding, and leadership capabilities in a collaborative, challenging environment where we will empower you to take risks, experiment and explore. Our company fosters excellence in execution and is comprised of dedicated people all working together to continue to grow our status as industry leaders. We offer our employees a competitive salary, an attractive compensation package, including flexible work schedules (where applicable), health and wellness programs, and attractive benefits options. You will also be a part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. WHO WE ARE We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018, 2019 and 2022. We currently employ over 800 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: Follow us on social media: RBH LinkedIn: Facebook: Twitter: RBH website: