Lausanne, Switzerland





Job ID


Be a part of a ground-breaking change Times are changing at PMI. We’ve chosen to do something big. The world expects us to act responsibly. And we are doing just that by redefining our business and building our future on one clear purpose – to deliver a smoke-free future. This transformation will redefine every area of our business. The products we sell. Where we sell them. How they’re manufactured and delivered. The way we talk to our customers and engage with society. It’s the ideal setting place to start your career. As you take your first steps, you’ll have the backing of a multinational business combined with the freedom of a start-up. You’ll bring a positive mindset and new perspective to projects that can make a huge difference to so many. About the US Brand Development team Our objective is clear – enable the biggest new market entry for IQOS – global leader in smoke-free products which is going to be launched in the largest nicotine market in the world – the United States. This is a strategic growth opportunity for PMI business but also for the team involved as we have a chance to positively influence and make a difference in the life of millions of adult smokers. In this role, you will have an opportunity to learn and contribute across the full marketing mix: from defining the product portfolio & creating packaging design to developing impactful brand communications, qualifying marketing materials through consumer tests and producing omnichannel advertising materials. Who we’re looking for Essential experience and qualifications: Currently studying Master’s degree in Marketing or Business Management Consumer centricity & understanding of market research Good understanding of brand and marketing omnichannel strategy, marketing activation, channels, platforms, and experience (a previous experience is a plus) Strong verbal and written communication skills, with ability to build strong narratives to inspire, engage and influence agencies & internal stakeholders Critical and creative thinker with strategic mind set and attention to details, to drive and evaluate agency work Collaborative spirit, with proactive and action oriented attitude, with an ability to work on delegated tasks independently Passionate, curious, willing to grow and maximise the learning opportunity Fluent in English Expert with Microsoft office (PowerPoint, Outlook, Excel, etc) & good presentation skills Description You will be working on a key strategic project: preparation of IQOS brand launch in United States. Participate to briefing, planning, and managing of agencies on a daily basis to coordinate and contribute to the development of the IQOS launch plan and communication campaign Use your creativity and understanding of our target audience to contribute to the development of new briefs and new campaign ideas Flexing your creative muscle to create occasional marketing and promotional campaigns relevant to our category, market regulatory environment and consumer needs Coordinate agencies & subject matter experts for assets development, acting as an IQOS gate keeper and ensuring brand consistency throughout touchpoints and communication materials Participate to cross-functional meetings and support the marketing team in daily administrative tasks Budget and project management including coordination with external suppliers and senior management What we offer Our success depends on our dedicated employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: Seize the freedom to craft your future and ours. We’ll empower you to try new things, experiment and explore. Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. Pursue your ambitions and develop your skills with a global business –our staggering size and scale provides endless opportunities to progress. Take pride in delivering our promise to society: to deliver a smoke-free future. PMI is an Equal Opportunity Employer.