Dakar, Senegal





Job ID


MAKE HISTORY WITH US! At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Sales and Marketing at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact. JOIN US! We are looking for a Portfolio & Content Manager! YOUR ‘DAY TO DAY’ - Consider the PAE large cluster, conduct brand prioritization based on country roles, prepare initiative pipelines, set communication framework and objectives. - Develop short-term and long-term portfolio activation strategies (brand and occasional promotion campaigns) and deployment plans taking into account consumer insights, market dynamics, and competitive environment, in line with portfolio strategies. - Close monitoring for competition brand portfolio (device, consumables & accessories) and decide on strategic counter plans/actions. - Close follow up for portfolio performance for sustainable volume, share and user growth - New Generation Products - Identify key issues and opportunities to determine short-term and long-term portfolio for smoke free products SPECIFIC RESPONSIBILITIES INCLUDE - Liaise with Research and S&PD teams to monitor consumer trends, analyze market dynamics, and competitive environment to maximize market understanding to generate actionable insights and project market evolution. - Continuously look for other market learnings on portfolio and brand strategies and activations to get best practices. - Prioritize the need across PAE markets in respect with the agreed market segmentation (Must-Grow, Growth Potential and Growth Prospects) and optimize resources spending accordingly. - Deriving from consumer insights and market evolution, identify portfolio strengths and gaps comparing with competition, define the key opportunities & issues. - Develop a portfolio strategy (based on both CC and RRP portfolio platforms) that is in line with global and regional strategy to ensure sustainable and long-term growth. - Define the roles of our RRP and CC portfolio brands, prioritize their key roles to deliver on our portfolio strategy/objectives. For the de-prioritized brands, actively seek for optimization opportunities. - Liaise with Region Creative Hub (Digital Hub) and lead market agencies (Hogart) to translate brand & communication concepts and frameworks into the most relevant deployment platforms for the identified target audience. (i.e. New Brand World Campaign, Educated Awareness Campaigns, Occasional Promotion Campaigns, New Product Launchs) - Lead the transformation of the brand and communication frameworks & concepts into initiative-based deployment strategy to maximize the impact of activation initiatives to meet/exceed project objectives. - Create, develop, and produce relevant toolboxes in line with regional teams and internal approval teams (Legal & CA) - Identify most appropriate channels (i.e., digital & indirect resellers) per initiative - Liaise and align with RRP Channel and Program teams for channel-based deployment plan - Ensure alignment with initiative objectives and define KPIs per initiative for all brand and communication frameworks - Lead all alignment, approval, and coordination processes for all activation initiatives, namely sales alignment, regional alignment, portfolio development team alignment and BMR approval for timely IMS. (by using all internal and external decision-making gates i.e. PBO, BMR, RPC, CPC) '- Create and develop device, accessories, brand and consumables related content and communication toolbox locally or generated from global toolboxes in line with market dynamics and needs. (alignment with regional commercial team, local Legal / CA teams, management teams) - Lead SOP process for the whole portfolio to minimize LOGD and lead times (alignment with both regional commercial and internal management teams) - Be the gate keeper for both CC & RRP portfolio pricing strategy ensuring alignment with both global and local growth strategy. - Create occasional price promotions campaigns in line with market needs and objectives to contribute the yearly OB target. - Lead synchronization of mass & targeted promotions for maintaining price integrity and brand equity. - Build, track and ensure Agency fees budget spending are in line with latest OB / RF. - Participate in defining brands activation budget with the market while bearing ROI mindset. WHAT WE ARE LOOKING FOR - Master’s degree in Marketing/Sales or any relevant degree in Marketing - FMCG Marketing 10+years’ experience - Commercial acumen - Exceptional time and project management skills, including the ability to work on multiple projects at the same time. - Experience in Strategy development and implementation across multiple geographies/ markets. - Experience in Brand Development and Brand Building; specific focus on Pack Price Architecture with respect to Brand Building would be a strong advantage - Strong analytical skills- able to convert insights into action - Strong Stakeholder Management skills; able to manage diverse stakeholders (mostly with conflicting interests) to a mutual consideration. - Digital Exposure / experience is a plus WHAT WE OFFER Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.