Manager, Digital Media

Be a part of a revolutionary change. At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. Our success depends on people who are committed to our purpose and have an appetite for progress. We are currently looking to hire a Digital Media Manager to join our team in Stamford, CT and play an active role in the biggest transformation in the history of our company. In this role: This position will support the global marketing strategy, lead the development and implementation of coordinated marketing and media campaigns. The key objective of growing brand awareness in the US market. This role will report to the Head of Digital Marketing and help bring IQOS brand awareness by crafting region/local strategies with a focus on digital media and partnerships. Support Head of digital marketing with brand campaign and media planning efforts, with a focus on paid, social, video, display and other digital media platforms Lead the day-to-day relationship with media agency and media vendors for all digital media buying, curating placements Support the setup, implementation, and optimization of brand media, including Meta, Twitter, LinkedIn, Instagram, Snapchat and YouTube Develop and lead media plans and marketing calendar Partner closely with the Acquisition manager to review all lower funnel tactics and support development and resizing of all creative assets Lead all copy development for email newsletters and ad campaigns Lead the coordination, resizing, and delivery of marketing and media creative, including internal reviews with VP of Marketing and HQ creative teams Process, submit and document vendor invoices to ensure accurate and timely payment of invoices Support marketing and media by pulling reports and stats on campaign performance, extract insights and takeaways to be applied towards future activities Work experience: -5 years or more in a digital marketing leadership role -4-6 years digital marketing experience; preferred on clients side for product/FMCG companies -Hands-on experience with image and performance campaigns (PPC, CPA) -Hands on experience with Paid, Earned, Social and Affiliate marketing tactics -Experience in using website analytics software, social screening tools, marketing automation (Google Analytics, Omniture, Adobe Experience Cloud, etc) -Ability to multi-task, adapt, and pivot in an outstandingly fast paced environment -Experience with regulated industries is a plus (Tobacco, Vaping, Alcohol Pharma, Biomedical, etc) -Role located in Stamford, Connecticut (Hybrid) 2 days in Office Annual Base Salary Range: $115,075-$150,450 Education: -Bachelor’s degree required. Master’s degree preferred. What we offer: -We offer a competitive benefit and salary package: -Annual bonus (applicable based on level of position), -Excellent medical, dental and vision coverage, -401k with a generous company match, -Profit sharing -Incredible wellness benefits (on-site gym) -Commuter benefits, pet insurance, generous PTO, and much more! -We have implemented Smart Work, a hybrid model of working that promotes - flexibility in the workplace. Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong. Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. Take pride in delivering our promise to society: To improve the lives of a billion smokers. PMI is an Equal Opportunity Employer PMI Global Services Inc. and PM Global Brands Inc. are a subsidiary of Philip Morris International Inc. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders and its other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, PMI ships versions of its IQOS Platform 1 device and consumables to Altria Group, Inc. for sale under license in the U.S., where these products have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free product. #LI-Hybrid