Consumer Engagement Lead

Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Being part of the Commercial team at PMI feels like building a new business – but with the accumulated expertise of a global brand behind you. Bring us your curiosity and capacity to engage people and you can be part of the digital, Omni-channel team that’s driving our commercial team forward. Your ‘day to day’: You will… • Lead and run overall B2C strategy and execution in a specified region to generate trial and positive word of mouth for the product portfolio. This role is essential for new product launches, new brand introductions, and improving overall brand equity for existing brands. Consumer engagement also supports the future launch of innovative products and aids in promoting engagement activities (trade shows, sports events, etc.). • Lead, manage, and develop the comprehensive B2C strategy in the specified region, leading all aspects of execution, operations, and budget management. Collaborate with the B2B team to identify and complete suitable B2C engagement opportunities outside of traditional marketing areas. • Supervise and lead external consumer engagement agencies, as well as indirect agency headcount, full-time brand ambassadors, and part-time brand ambassadors for strategy execution. Monitor, assess, and drive the performance of external agencies and brand ambassadors through important metrics and incentive plans. Lead a team consisting of full-time and part-time members. • Lead and monitor contracted marketing outlets (contract negotiations, critical metric setting, tracking, etc.), ensuring the maintenance and development of strong partner relationships as a competitive advantage. Continuously expand the contracted portfolio of outlets and identify potential new outlets to drive engagement, particularly in untapped areas. • Organize and implement adult-targeted events and campaigns, from start to finish (governance, budget proposal, agency collaboration, marketing outlet cooperation, brand ambassador coordination, etc.). • Design, develop, and monitor digital B2C platform initiatives to achieve a greater contact base for market research purposes and conduct surveys as needed. • Participate in and lead projects as directed, such as commercial launches, brand initiatives, and more. Who we’re looking for: • College/University Degree in Business Administration, Marketing, Communication, or related discipline. • Minimum 5 to 10 years related experience in event management, marketing, music, nightlife would be required. • Experience with FMCG, tobacco industry would be preferred due to high regulations/restrictions • Good communication, interpersonal and presentation skills. Ability to interact well with both internal and external parties, vendors, and trade partners daily. • Great time management and people leadership skills for both internal and external parties • Outside of the box thinking and commit to results • Excellent language skills in English, Cantonese, both written and verbal What we offer: Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future. PMI is an equal opportunity employer Philip Morris International: Delivering a Smoke-Free Future Philip Morris International (PMI) is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in over 180 markets. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a better choice than continuing to smoke. PMI's smoke-free product portfolio includes heated tobacco and nicotine-containing vapor products. For more information, see our PMI (https://www.pmi.com/ ) website. Our priority is to attract, support and keep with us diverse and unique individuals. Our global workforce of more than 71,000 people is one of our greatest strengths and the key to our success as a company. Our employees speak more than 80 languages and come from all corners of the world. PMI has been certified by the Top Employers Institute as a Global Top Employer for the fifth consecutive year. Representing 3 regional certifications: Europe, the Middle East, and Africa; in recognition of the high standards of excellence in our working environment and the exceptional development opportunities we offer.