Toronto, Canada





Job ID


BE A PART OF A REVOLUTIONARY CHANGE At Rothmans, Benson & Hedges Inc. (“RBH”), Philip Morris International’s subsidiary in Canada, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Bring us your curiosity and capacity to engage people and you can be part of the digital, omni-channel team that’s driving our huge commercial transformation. If you’re a forecaster and forward-thinker, you can make a huge impact, come join us! As the Trade Activation Specialist, you will be responsible of the design, build and deployment of trade activities purposed to improve performance and engagement of retail partners within the General Trade segment of Indirect channels. YOUR DAY TO DAY • Propose/build multi-platform brand initiatives including design of mechanics, scope, supporting legal documents, budgets, and others. • Gather regional feedback on the development of trade programs, ensuring bottom-up knowledge and expertise is incorporated into the design and deployment of initiatives. • Content creation for physical/digital assets required for execution of initiatives. • Lead projects that add value to the organization by improving existing processes and/or developing new tools. • Work collaboratively with cross-functional project key stakeholders to ensure superior execution deployment. • Support Lead Trade Activation in building and maintaining an accurate and transparent Trade Activation Calendar that outlines all trade initiatives and activities for our Products. • Monitor of Territory Management Budgets and responsible for the review and approval of trade payments to retail trade partners nationally. • Develop requirements for program performance and KPI reporting in conjunction with the Commercial Intelligence team for the purpose of deriving actionable insights and analytics for decision making. WHAT WE ARE LOOKING FOR • A bachelor’s degree/College diploma in a related field (e.g., economics, business, etc). • 3-5 years in commercial experience (sales, trade marketing, commercial planning) in a CPG company • Exceptional planning and project management experience. • Budget Management Skills. • Strong collaborative communication and teamwork skills • Excel Skills WHO WE ARE We are Rothmans, Benson & Hedges Inc., Philip Morris International’s subsidiary in Canada. Today we are Canada's second largest tobacco company. In addition, RBH Inc. was awarded Top Employer for 2017, 2018, 2019 and 2022. We currently employ over 800 people throughout our six corporate and sales offices and our factory. Our parent company PMI is one of the world’s leading international tobacco companies. In addition to the manufacture and sale of cigarettes, PMI is engaged in the development and commercialization of smoke-free products. Click on the following link to learn more about what RBH believes: Rothmans, Benson & Hedges is committed to providing equal employment opportunity for all current and prospective employees, as well as to promoting a culture of inclusion and respect for everyone. We celebrate the innovation that diversity creates in the work environment, and we recognize that each employee brings their own unique capabilities, experiences, and perspectives to the organization. It is this diversity that adds value to our teams, as well as to our stakeholders. We are committed to providing equal employment opportunity regardless of race, ancestry, color, religion, sex, marital/family status (including pregnancy), national origin, sexual orientation, immigrant and newcomer status, gender identity/expression, age, citizenship, or disability. We consider qualified applicants who have passed the criminal background checks, consistent with legal requirements. We strive to recognize and value diversity and equity, and to ensure the inclusion of underrepresented groups and the four designated groups: women, Indigenous peoples, persons with disabilities and members of visible minorities. We value, respect, and equally support applicants from these groups. We welcome and encourage applicants to reach their full potential with us. If you are unable to apply for a position online, or require any further accommodation during our recruitment process, please contact: FOLLOW US ON SOCIAL MEDIA: RBH LinkedIn: Facebook: Twitter: RBH website: #RBH