Casablanca, Morocco





Job ID


Key things to know before you apply. • YOUR CV SHOULD BE SUBMITTED IN ENGLISH. • Should have driving license At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products (SFP) with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. In Commercial, we have a huge part to play by shaping our customers experience. This opportunity will be interesting for talents with good experience in frontliners management and coaching, performance follow up and team members’ motivation. We are currently looking for a Direct Retail Lead to join our team. You will be in charge of managing and ensuring good execution of Commercial strategy by frontliners. This role is based in Casablanca and will report to the Supervisor Direct Retail. Your ‘responsibilities’ • Implement retail guidelines to be shared with Store Operator (e.g. operational process, commercial initiatives, consumer programs); • Monitor and Assess Retail KPIs to be shared with Store Operators, PM IT Management and PMI (e.g. sales, initiatives, mystery, NPS, stock) • In-store assessment in order to observe and improve KPIs • Support management in designing strategic framework for Brand Retail new openings • Establish an effective communication platform between KAs and PMI internal teams. • Create territory strategies based on the regular analysis (related to brands and consumers, competition, trade channels dynamics, sales fundamentals, coverage and investment, Mall/ Department profile, zones behavior and evolution) • Continuously monitoring the market and gather the insights and developments in brand channel in line with brand regional strategy. • Support management in Brand Retail budget tracking and reporting; • Quality of processes: Guarantee the correct execution, of all service, logistics and inventory • Management process, towards the customers and on the backend of the retail ecosystem. • Contribute in implementing projects aimed to improve digital presence of Brand Retail; • Acquisition programs and promotions: Maximize the implementation of acquisition programs (MGM, lending…) and promotions, guaranteeing the processes, scripts and correct implementations. • Train the teams ( Sales experts ) provide and support a healthy working environment and constructive collaboration among the Team members Who we’re looking for: • Solid experience both back office (Budgeting and Reporting) and field (direct interaction with consumer) • Solid experience in brand retail operations would be an advantage • Learning and change agility. • Organizational and Problem-solving skills. • Communication and Team collaboration spirit. • Fluency in English & French both written & spoken. What we offer Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: - Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. - Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. - Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. - Take pride in delivering our promise to society: to improve the lives of a billion smokers. FIND A NEW PATH Philip Morris Maghreb S.A.R.L. offers you a fresh perspective. Here, you will never stop exploring and discovering. We take on-the-job learning to another level, giving you every opportunity to develop your career and reach your full potential. This position will advance your experience with innovative technologies, services, and processes. Backed by a competitive salary and compensation package, you will work in a professional setting with clients and team members from all over the world. Join a Global Market Leader Philip Morris International: Delivering a Smoke-Free Future Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders and other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, versions of PMI's IQOS Platform 1 device and consumables have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heat-not-burn products, nicotine-containing vapor products and oral nicotine products. As of September 30, 2021, PMI's smoke-free products are available for sale in 70 markets in key cities or nationwide, and PMI estimates that approximately 14.9 million adults around the world have already switched to IQOS and stopped smoking. For more information, please visit and "PMI is an Equal Opportunity Employer” #LIJobs