Manager Digital Projects

PURPOSE OF THE POSITION Philip Morris is leading the transformation of our industry with Reduced Risk Products. The intent is to help every smoker to stop or switch to a less harmful alternative. This is our smoke free future mission. As we transform our industry, so we are transforming our business to be more consumer focused, innovative, forward leaning and agile. Digital is a fundamental foundation for our ambitions, as so many consumers and smokers interact with brands and each other through digital touchpoints. The Digital function is responsible for creating experiences to motivate awareness, consideration, activation, and loyalty; as well as the Digital Services required to enable these experiences. This team is helping to establish our modern communications vision, and lead the execution of new projects, capabilities, and programs. Reporting to the Manager Digital Projects Delivery, the Manager of Digital Projects is responsible for the governance of assigned Digital Projects, a part of the Digital function in Philip Morris Japan. The Manager of Digital Projects supports the Manager Digital Projects Delivery in ensuring that all Paid, Earned and Owned Media strategies, tactics, projects, and programs developed by the Digital Activation department are optimally planned, implemented, deployed, and optimised. • Acting as the main point of contact for assigned Digital Projects in PMJ with our Marcomms and Consumer Programs teams to plan the deliverables, then ensure the successful delivery of that project from start to end. • Prioritisation of our strategic objectives against the business KPIs. • Responsible for the time and materials required for delivery of any project using internal or consultancy/partner resource. • A Digital Business partner to Marcomms and Consumer Programs, responsible for the planning, implementation, and governance of Digital Projects to ensure their successful delivery. • Facilitates and leads projects delivery and coordination activities across the Digital departments/work streams (Activation, Performance, Advertising, Experience and Loyalty). As business partner, responsible for interfacing and engaging with the IT function (e.g., IT Product Management, but also with Solutions Delivery, Platform Operations). • Core responsibilities are to plan, design and ensure the delivery of innovative, impactful, and successful digital communication programs across Paid, Owned and Earned Digital media, plus ensure reporting and optimisation. • Focus is delivery advertising, experiences and loyalty for our acquisition programs, retention programs, branded and unbranded activities, IQOS Services (including Lending, Referral, Loyalty), Corporate positioning and Employer Brand. Support innovation across our Digital Media activities, managing and coordinating the briefing and input from our Digital Agency Partners. • Recommend cross channel insights and optimization ideas across digital media strategies. ACCOUNTABILITIES Accountability 1 Responsible for the digital planning, development, deployment, and optimisation process and provide directions to the relevant business stakeholders to execute digital initiatives, enhance portfolio management and own digital process improvement. Accountability 2 Lead the planning and execution of digital project/program activities that deliver paid/owned/earned media strategies within agreed budget, resources, and timing. Establish and drive digital projects governance from creation of project/program roadmaps to business briefs and business requirement documentation (BRD), in partnership with the Digital Media teams (Advertising, Experience, & Loyalty), Digital Performance, PMO, and IT Projects team. Accountability 3 Partner with other members within the Digital function, and collaborate with colleagues from the IT function, to ensure delivery of transitions from discover phase to build phase, and transitions from technical testing to UAT. Work closely with teams throughout Legal and Compliance to ensure good work/practice is put in place, highlighted, shared, understood, and followed. Accountability 4 Drive the Digital Projects within agreed scope, budget, resources, and timing, and ensuring that the Paid, Owned, Earned Digital Media strategies are implemented and executed as planned, to satisfy our overall digital strategy, programs, and commercial objectives. Accountability 5 Guarantee effective engagement and alignment with project/program stakeholders and relevant senior management through prioritization and completion of critical milestones, regular communication and coordination of project status, and timely escalation of concerns for resolution. Accountability 6 Lead the tactical activities for digital initiatives across the business: 1) Define and manage business operating model with internal and external stakeholders. 2) Facilitate proper adoption and BAU activities of new solutions. 3) Conduct risk and impact assessment and contingency planning. 4) Ensure the definition and tracking of business KPIs to enable the monitoring and measurement/results of digital projects and provide constructive feedback to relevant parties in terms of actual output delivered. Accountability 7 Embed new ways of working in partnership with other functions to ensure all new programs and projects follow a structured methodology. Purpose being to effectively discover, define, design, deliver, deploy, and create data to power insight and optimisation. REQUIREMENTS • 5-8+ years of relevant work experience in digital marketing in high-technology/FMCG companies. Experience in measuring program effectiveness and using data-driven metrics to achieve reliability and scalability. • Previously managed digital projects, and understand paid, owned, earned media strategies. Role Distinctions - Budget management on a project level - Focus on delivery and/or governance of digital projects EDUCATION Digital Marketing, Computer Science, Information Systems, Engineering, Business Administration or equivalent JOIN A GLOBAL MARKET LEADER PMI is the world’s leading international tobacco company, with six of the world's top 15 international brands and products sold in more than 180 markets. In addition to the manufacture and sale of cigarettes, including the number one global cigarette brand, and other tobacco products, PMI is engaged in the development and commercialization of Reduced-Risk Products (“RRPs”). RRPs is the term we use to refer to products that present, are likely to present, or have the potential to present less risk of harm to smokers who switch to these products versus continued smoking. We have a range of RRPs in various stages of development, scientific assessment and commercialization. Because our RRPs do not burn tobacco, they produce far lower quantities of harmful and potentially harmful compounds than found in cigarette smoke. For more information, see www.pmi.com and www.pmiscience.com. PMJ is an Equal Opportunity Employer.　 #LI-WA1 #LI-DNP #LI-DNI