Manager Digital Media LA&C

Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. We are looking for a qualified Paid Media Manager to join our Global Paid Media Team and oversee paid media efforts in North & South America. You will be based in our Philip Morris offices located in Stamford Connecticut. Your role will be to support the global vision in building an iconic Brand. You will be working closely with the Global Paid Media team, Regional HUB Head and markets’ digital teams to plan, develop, implement, track and optimize our digital marketing campaigns. In addition, you will collaborate closely with creative teams to build and localize content and with external partners such as media agencies, publishers and media partners to connect with our audiences through relevant channels. Your ‘day to day’: • Working with our media agency of record to define local digital paid media strategies that deliver against overall business strategy and objectives • Coordinate optimal digital channel mix and budget split with the paid media agency • Develop campaign briefs in collaboration with media agency and local affiliates, evaluate and sign-off the paid media plans, define the measurement framework and closely supervise campaign execution and optimization. • Ensuring compliant execution of campaigns through adherence to approved processes, Brand Safety Guidelines, tools, AdTech as well as Market's legal framework • Oversee regular campaign reporting & Insights in order to allow always-on optimization • Work with internal teams to map 1st / 2nd/3rd party opportunities that can help reach audiences relevant to media strategies developed. • Work closely with Audience team, Global Brand Content team and Market teams to define to tailor the right content and message to the right Audience with the right CTA. • Act like an Ambassador of the Global Brand Strategy to support building a Global Iconic Brand and drive consumers to our omni-channel experiential touchpoints. Who we’re looking for: • Previous experience in working in or with a media agency • Proven experience in running paid media campaigns: paid search, display, programmatic media buying, native, social media across platforms • Bachelor’s degree in (Digital) Marketing, Communications or related field • Strong knowledge of media strategy and planning and acumen of digital media landscape in US, Canada and Latin America • Well versed in digital advertising technologies and paid media landscape (DMP, DSP etc.) • Proven ability to run globally led and local campaigns • Good analytical skills, data-driven and critical thinking and ability to challenge with facts to support your opinion • Strong communications skills – concise and to the point – and ability to work in diverse teams • Experience with attribution, econometric and media mix modelling a plus • Experience with advertising and reporting tools • Experience in Digital Marketing, w/ a digital media agency or blue-chip corporate (D2C focus) • Legally authorized to work in the US. Annual Base Salary Range: $144,000-$198,000 #LI-Hybrid What we offer • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more! • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: To improve the lives of a billion smokers. PMI is an Equal Opportunity Employer PMI Global Services Inc. and PM Global Brands Inc. are a subsidiary of Philip Morris International Inc. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders, and its other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, PMI ships versions of its IQOS Platform 1 device and consumables to Altria Group, Inc. for sale under license in the U.S., where these products have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heat-not-burn and nicotine-containing vapor products. As of September 30, 2022, PMI's smoke-free products are available for sale in 70 markets in key cities or nationwide, and PMI estimates that approximately 13.5 million adults around the world, excluding Russia and Ukraine have already switched to IQOS and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com. Philip Morris International is committed to a safe workplace. We have implemented COVID-19 safety protocols that meet or exceed local public health guidelines. Workplace safety remains our number one priority. As a result, PMI recommends all US- and Canada-based employees to be vaccinated in order to access any of our facilities; this is subject to change solely at the Company’s discretion.