Tokyo, Japan


Global Communications



Job ID


Position Title: Lead Consumer PR Reports to: Manager Consumer PR Organization: Communications Philip Morris International: Building a Smoke-Free Future At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. THE ROLE The Consumer PR Lead will be a key member of the Consumer Communications team, leading PMI's product and brand launch projects and developing and executing consumer communications campaigns through the media. They will also work with agencies to pitch stories to sports newspapers, gadget, technology, and lifestyle media and build strong media relationships. Additionally, they must be able to work as a team and be able to smoothly build relationships with internal and external stakeholders. ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. 1) Develop, execute, and manage a consumer communications plan under the supervision of the Consumer PR Manager. This includes: - Develop consumer and media plans. - Management of PR agency (preparation, briefing, and execution of PR activities at product launch.) - Work with cross-functional teams and external PR and event firms to execute product launches and support commercial initiatives. 2) Prepare summary reports of media events with reporting tools. This includes: - Collect PR results working with PR agency and media monitoring service/reporting tool. - Analyze the results and identify lessons learned and consider the learnings for future media activities. - Create summary reports for reporting to management. 3) Support Consumer PR Manager with: - Budget Management: Manage budget for programs the Lead and Executive is running. - Quarterly Performance Report: Work with Consumer PR Manager and Communications team to prepare quarterly performance report with KPIs and result analysis. 4) Lead projects to ensure smooth execution within the team. Ensure related business/PR knowledge transfer as support of the manager. QUALIFICATIONS - At least 5 years of professional experience in Consumer Communications, Journalism, Public Relations, and/or Marketing. - Solid experience in working with multiple functions and experience in running media launches. - Strong ability to deliver message effectively, verbally and in writing, in both Japanese and English. - Native level Japanese skills (written and verbal) - Business level English skills (written and verbal) WHAT WE OFFER Our success depends on the men and women who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours – we’ll empower you to take risks, experiment and explore • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress • Take pride in delivering our promise to society: to improve the lives of a billion smokers PMI is an Equal Opportunity Employer. #LI-HA1 #LI-DNP #LI-DNI