London, United Kingdom





Job ID


Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver, better, brighter solutions in a space that allows you to move your career forward in endlessly different directions. The Smoke Free Product function is undergoing a critical overhaul as we look to transform into an agile, consumer-centric business that harnesses technological innovation to deliver thoughtful, science-backed alternatives to millions of adults around the world who would otherwise continue to smoke. It is only by focusing on our strategic priorities and the right organization that we are fully enabled to deliver what matters the most for our consumers along their journey toward better alternatives to cigarettes - a smoke-free future. Here, you can make a difference. You can craft the consumer journey, from discovery and acquisition through to conversion and loyalty. And you can watch your efforts lead to meaningful change for the benefit of adult smokers on their way to better alternatives. You’ll develop your skills; collaborating across functions, markets and regions. If you want to play a part in driving one of the biggest societal changes of our time, there’s no better place! For our team in London Global Studio (UK) we are therefore looking for a Manager Consumer Data Management The overall purpose of this position: Key role to shape and execute PMI's data strategy of maximizing the value, quality and the usability of Consumer Data to deliver consumer-centric experiences by collaborating with the entire Omni-Channel Consumer Experience department and key global/regional/local partners governing, generating, using or needing consumer-level data. As part of the Consumer Data Management team, your role will be to enable consumer programs & channels teams as well as consumer engagement & analytics communities, by democratizing high quality data for fast, scalable, cost effective: • Data Enrichment • Personalization of consumer engagement at scale • Delivery of insights for decision making You will: • Ensure data enrichment, discoverability, usability, and accessibility for known and unknown consumer data (ie within DMP and CDP) • Data collection from additional tools and systems (i.e., persado, flavor/platform advisor, device data) including quality connection with our DMP/CDP • Governance and enhancement of data models (i.e.the global tagging framework) • Data documentation to keep up-to-date with evolving data landscape and models (data dictionary + reference data models in Lean IX and Atlan) • Develop Data Quality (for Consumer Data) as a business capability by defining the rules and processes with data owners/stewards, by ensuring compliance to those rules with proactive quality monitoring and proposing solutions to pain points when a gap is identified (working closely with the Consumer & Channels Data Governance working group, IT and EAD), by managing the backlog for future enhancements (in collaboration with IT and other Product Group owners) • Lead data remediation & data reconciliation efforts with Consumer IT and EAD Help improve overall data quality standards within Consumer by being the SPOC for all gathered gaps and pain-points Help evangelize the Data Quality offering and capability • Streamline the communication and resolution of data management topics by leveraging Consumer Data Governance Working Group to collect consumer data needs or difficulties of global/regional/local data users, by prioritizing and and reporting back the development plans to the community. Work closely with EAD and the Data Governance office and help evangelize the need and impact of the Consumer & Channels Data Governance working group • Maximize the collection, enrichment and use of data at the heart of consumer engagement/programs to develop personalized omni-channel experiences by piloting new approaches with markets/Hubs • Democratize consumer data to support analytics on various enterprise platforms (OCV, DO, DpaaS, Data Café, etc) by seeing opportunities, managing risks and resolving dependencies Be the first point of contact representing Consumer Data, Profiling and Audiences team on consumer data enrichment/enablement for Category/Multi-Category CX teams We’re looking for someone with: Bachelor or Master's Degree in Mathematics, Engineering, Business Management or related field 5+ years’ experience as a product/capability owner, data manager, digital transformation consultant or similar positions Experience with data architecture, data integrations, data quality, lineage and observability Experience with CDP software is a plus Knowledge of Data Governance is a plus Knowledgeable on data privacy and compliance (i.e. GDPR) Familiarity with role of data in enabling personalised consumer experiences Experience in using Jira/Confluence tools Strong digital background Knowledge of adtech and martech industry preferred What we offer: Our success depends on the people who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress! PMI is an Equal Opportunity Employer Are you ready to join us?