Consumer Insights Analyst

Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. The Insights Analyst will lead the analysis of key brand and category insights in collaboration with consumer insights managers and also lead insights projects and initiatives such as digital behavior. Shopper insights liase with Swedish Match would also be part of the roles and responsibilities of the role. Model and promote a commercial and business centric mindset throughout the organization through active immersion, communication of consumer and shopper learning, and sharing of insights. Co-lead ad hoc research projects across categories that include price, pack or channel variables – example conjoint studies. Your ‘day to day’: • Leads analysis using multi-source commercial and consumer data such as Nielsen, LANU and IQOS panel and research in line with specific business questions. • Support the roll-out of the USA brand equity stream that will provide baseline read on NCP brands specific to the USA, but will also connect equity insights to consumption and profiling data. • Drive impactful insights for key US stakeholders teams such as External Affairs, Global Comms and Commercial and Finance teams. • Find, vet (confidentiality) and identify new USA agencies to ensure market research projects for USA market can be managed outside the current set of vendors. • Drive impactful insights for key stakeholders including infographics, communication and report and presentation at a high level. Who we’re looking for: • Bachelor’s Degree with at least 3 years of relevant experience. • Passion for understanding the USA market the specifics for what LANU's think and feel, helping the organization experience CJ through eyes of consumer – building empathy. • Highly collaborative individual with strong communication skills to make consumer insights relevant for different audiences in English (English fluent), and with the ability to land insights by balancing storytelling and actionability / clear recommendation • Entrepreneurial, results-driven mindset. Capable of aligning top-down, cross-functional and market priorities, analyses and insights. • Learn quickly & acquire skills for working in virtual teams (supervisor & project team members will be in different locations) • Be comfortable extracting insights from quantitative data, 'connecting the dots' across multiple data sources and making business recommendations. • Energized by trying new things, agility in ways of working. Annual Base Salary Range: $104,000 - $143,000 #LI-Hybrid What we offer • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more! • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: To improve the lives of a billion smokers. PMI is an Equal Opportunity Employer PMI Global Services Inc. and PM Global Brands Inc. are a subsidiary of Philip Morris International Inc. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders, and its other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, PMI ships versions of its IQOS Platform 1 device and consumables to Altria Group, Inc. for sale under license in the U.S., where these products have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heat-not-burn and nicotine-containing vapor products. As of September 30, 2022, PMI's smoke-free products are available for sale in 70 markets in key cities or nationwide, and PMI estimates that approximately 13.5 million adults around the world, excluding Russia and Ukraine have already switched to IQOS and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com. Philip Morris International is committed to a safe workplace. We have implemented COVID-19 safety protocols that meet or exceed local public health guidelines. Workplace safety remains our number one priority. As a result, PMI recommends all US- and Canada-based employees to be vaccinated in order to access any of our facilities; this is subject to change solely at the Company’s discretion.