Ho Chi Minh City, Vietnam


Global Communications



Job ID


The Organization PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, smoke-free products and associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. PMI is building a future on a new category of smoke-free products that, while addictive and not risk free, are a much better choice than continuing to smoke. Through world-class multidisciplinary capabilities in product development and scientific substantiation, as well as state-of-the-art R&D facilities, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI’s smoke-free IQOS product portfolio includes heated tobacco and nicotine-containing vapor products. As of October 2019, PMI estimates that approximately 12.4 million adult smokers around the world have already stopped smoking and switched to PMI’s heated tobacco product, available for sale in 51 markets in key cities or nationwide (including the UK, Germany, Russia, Italy, Japan, Korea..., most recently the US, to name a few) under the IQOS brand. The Role The principle duty of Assoc. Manager Communications (under Communications Function) is help mapping and developing strong professional relationships with key scientific opinion leaders (KSOL), based on science and mutual scientific, educational, and philanthropic interests. Provide medical support to any other functions by participating in communications strategy and supporting the development of communication materials. Provide training on disease awareness and product knowledge to internal departments if need be. Ensure compliance with applicable standard operating procedures, guidelines, & regulations. As a member of Communications Function, the job-holder also helps to marry brand and corporate communications as they help build and reinforce the PMI brand and its commitment to smoke-free products (or RRP – reduced-risk products) in-market and collaborate with other PMI communicators across the region and probably around the world. They must possess prowess in consumer, corporate, crisis and advocacy comms, with an emphasis on PRing our products and our corporate reputation. They must be seamlessly integrated into the consumer journey, knowing how and when to leverage pop culture and current events to make our products relevant and interesting. This job-holder will support the Head of Communications Function (Director Communications) on day-to-day work in relation to formulating, executing and sustaining a global media strategy for Philip Morris International (PMI) in Vietnam as PMI continues to amplify its transformation as a company committed to a smoke-free future. The communications function is viewed by PMI’s senior management as strategically critical to building on the company’s established success and reinforcing its reputation in a fast-changing, complex and competitive global media landscape. We tell our product, financial, innovation and culture stories and engage consumer audiences on issues they care about, while working closely with other publicity and marketing groups to infuse these stories within their efforts. The person will be responsible for creating, managing and measuring the impact of communications campaigns targeting consumers, regulators and activists, groups that include members who are strongly anti-tobacco, which makes the work that much more challenging (and rewarding). At the market level, this job-holder will work closely/cooperate with External Affairs/ Marketing/ Commercial/ Digital and P&C – amongst other functions – on daily basis. S/he will also help the Head of Communications Function (Director Communications) to manage product announcements and direct thought leadership around heat-not-burn technology/ heated tobacco products, culture and business matters, all in close collaboration with the office of the regional communications and other communications, publicity, marketing and policy colleagues around the world. In addition, the job-holder should: • Beside profound knowledge, expertise and experience local scientific communication efforts, have a global orientation, with international experience; the ability to speak multiple languages is a plus • Be able to work cross-functionally and build relationships inside and outside of the organization • Support to build and maintain professional relationships with key journalists and social media influencers, based on science and mutual scientific, educational, and philanthropic interests. • Be capable and confident to serve as a company spokesperson in different cultural and media milieus (if need be) • Be deeply familiar with, and enthusiastically curious about, technology, entertainment, intellectual property, privacy and other web issues • Be an entrepreneurial self-starter who comes up with new approaches and is eager to try them out • Have experience launching or managing movements, especially those that straddle the worlds of public and private communications (e.g., gender/sexual orientation rights, environmental issues, micro-philanthropy, health-related campaigns) The KRA (Key Responsibility Areas): • Plan and execute scientific engagement under communication strategies for both ad hoc and long-term projects to meet the purpose of smoke-free future under guideline of PMI Global Communications • Localize the informative and interesting scientific materials (scientific evidence updates, studies, scientific press kits, newsletters, etc.) provided by PMI Global/Regional Communications and other independent third party sources. • Support Director Communications in government outreach efforts in support to External Affairs Function • Develop and maintain the relationship with identified stakeholders – including but not limited to healthcare professionals (HCPs), media, and consumers • Perform day-to-day, weekly and monthly engagement with stakeholders to update them the latest scientific data and communication materials • Measure reaction of stakeholders toward PMI’s scientific data/ communication materials and propose the appropriate solutions • Seek for speaking opportunities and opportunities to work with stakeholders in compliance with PMI’s policy • Work with different functions to generate new ideas and strategies • Propose logical working process to evaluate implementation efficiency for on-going quality of work improvement • Liaise and leverage collaborative relationships with other regional/global Scientific Engagement job-holders in championing scientific engagement duties • Collaborate with Communications Manager on day-to-day work in supervise all external and internal communication projects to guarantee all scientific content is publication-ready; propose plans to respond to communication-related issues in a timely manner; analyze crisis scenarios and propose the appropriate solutions matching with its level; and manage third parties relationship – including but not limited to service providers (ie. event organizers/sponsors) and other communities, associations and NGOs, etc. Requirements: • Bachelor’s degree in medicine or pharmacy preferred, or public health and relevant fields • A minimum of 5 years’ experience in a similar role Reporting relationship: The person will report to the Director Communications and maintain a relationship with the Regional Director Scientific Engagement, and Regional Director Communications (if need be).