Manager Web & E-Commerce

Be a part of a revolutionary change. At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions. Digital at PMI is dynamic, diverse, and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business. The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career. Your ‘day to day’ As Manager Website & Ecommerce, you are responsible for developing innovative & compelling digital solutions that will optimize the online user experience for our smoke-free products. You will work in synergy with various departments and functions inside and outside Digital (i.e. Legal, External Affairs, Information Technology, CRM, Consumer Experience, Loyalty, Direct & Indirect channels, CSC etc) at both Local and Regional Level. You will oversee planning, execution, delivery and publication of high quality, relevant and engaging content & programs & campaigns aiming to maximize our reach as to achieve expected business targets. On top of it, you will be in charge of delivering structured reporting to fuel insights, as well as leading a team to achieve overall objectives. Your responsibilities include: OVERALL WEBSITE AND PLATFORMS MANAGEMENT User Experience optimization (ABtest roadmap and execution), E-Comm business operations, Tickets prioritization & sprint testing, Web personalization and messaging, creatives formatting, landing pages creation and optimization, Platform enhancements related to DCE 2, Catalogue and promo management, User stories creations, Testing/Learning/enhancing. CHANNEL STRATEGY AND PERFORMANCE MANAGEMENT Grow online awareness & acquire & retain sales with the intent to convert. Increase organic & direct visits, monitor branded keyword search volume, drive SEO optimization & hygiene, drive quality leads, improve ecommerce conversion rate, grow average order value, improve repurchase rate, increase channel NPS of website. THIRD PARTY RETAILER MANAGEMENT Strategy definition and evolution, store management, e-commerce campaign planning & execution, reporting & analytics, continuous optimization for what other opportunities remain within current 3Party retailers/ marketplaces, as well as on the lookout for establishing e-commerce presence in new ones. ANALYSIS AND PLANNING Advanced analytics, Insights & optimization via existing tools & audits (Google Analytics, SessionCam data, Optimizely, Glassbox etc), cohort analysis and purchase/loyalty behaviours (repeat purchase rate, etc), basket analysis, conversion rate analysis and optimization, competitive and other categories analyses PEOPLE MANAGEMENT Ensure an organizational structure that meets the business needs for the short and long-term providing appropriate challenges and learning opportunities to the team, guaranteeing the development of direct reports, while having succession plans developed and maintaining a motivate, collaborative and committed team capable to evolve as the need changes. BUDGET MANAGEMENT Monitor budget performance throughout the year to ensure cost effective resource allocations and adjustments based on key opportunities and agreed business priorities. Who we’re looking for • More than 8 years of relevant experience in multinational technology companies (Google, Amazon, Facebook, Apple, Microsoft) or Telco/FMCG industries • Experience in delivering data driven digital strategies to deliver top performance and achieve company’s business goals • Experience in managing digital activities in relation to paid media, advertising, web & e-commerce • Experience in leading teams or with cross-functional project management/stakeholders management experience (people management experience is required) What we offer Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future. #LIJobs