Paid Media Specialist

Be a part of a revolutionary change. At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. - We are looking for a qualified Paid Media Specialist to join our US Digital Team, helping to launch a new category and brand in the United States. You will be based in our Philip Morris International offices located in Stamford Connecticut. Reporting into the US Paid Media Lead, you will have the opportunity to manage the media agency of record, helping to research, plan and manage digital brand campaigns. This position is perfect for agency talent looking to go client side, as it will require strong digital knowledge and a go-getter mentality. With the brand being new in the US, there is a unique opportunity to make a great impact, as you will be responsible for launching the first ever US media campaign not only for the product, but also the category as a whole. Your ‘day to day’: • Oversee the planning, execution, and ongoing management of paid media strategies. Engage with agency partners to develop media recommendation and execution of media plans. • Manage the day to day and collaborate with media agency of record and media partners. • Determine advanced audience targeting strategies, working with agency partners and global audience team. • Monitor campaign performance, analyze key metrics, and provide actionable insights to improve campaign effectiveness. • Provide regular reports and presentations on campaign performance, highlighting successes and areas for improvement. • A/B test ad creatives, landing pages, and audience segments to identify top-performing variations. • Lead recommendation of optimizations across programmatic and digital that will move the business forward. • Collaborate with the creative team to ensure alignment between ad visuals and messaging. • Stay up to date with industry trends and new advertising platforms to drive innovation and maintain a competitive edge. • Work closely with the larger digital team, both locally and globally, to align paid media efforts with broader marketing goals and initiatives. • Identify opportunities for expansion and growth within current campaigns and explore new channels to diversify the media mix. • Work with Global team to identify and participate in beta opportunities. • Serve as a subject matter expert, being a trusted advisor to other internal teams. Who we’re looking for: • Well versed in digital advertising trends, technologies, and paid media landscape (DMP, DSP etc.). • Agency experience a must, preferably working on restricted categories, DTC business or Tech. • Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions. Google Analytics experience preferred. • Proven experience (4-7 years) in strategically planning, executing, and optimizing paid digital media campaigns. • Expert understanding of digital marketing communications, media planning and buying across all platforms. • Excels in planning, activating, and managing programmatic campaigns as both self and managed services. Familiar with latest technology, data providers, and tactics available. • Must be able to link media delivery and insights to commercial objectives of growing awareness levels, sales, share and profit. • Experience building, analyzing and using Datarama or similar dashboards. • Excellent written and verbal communication skills, including the ability to prepare and present recommendations. • Detail-oriented mindset and ability to manage multiple campaigns simultaneously. • Bachelor’s degree in Business, Marketing, Communications or related field preferred. • Legally authorized to work in the US. Annual Base Salary Range: $92,000-$126,500 #LI-Hybrid What we offer   • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more! • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.  • Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong.  • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.  • Take pride in delivering our promise to society: To improve the lives of a billion smokers.  PMI is an Equal Opportunity Employer PMI Global Services Inc. and PM Global Brands Inc. are a subsidiary of Philip Morris International Inc. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders and its other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, PMI ships versions of its IQOS Platform 1 device and consumables to Altria Group, Inc. for sale under license in the U.S., where these products have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heat-not-burn and nicotine-containing vapor products. As of September 30, 2022, PMI's smoke-free products are available for sale in 70 markets in key cities or nationwide, and PMI estimates that approximately 13.5 million adults around the world, excluding Russia and Ukraine have already switched to IQOS and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com.