Manager Consumer Insights & Analytics

Manager Consumer Insights & Analytics Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress. Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC. Your ‘day to day’: Responsible to leverage digital campaign performance data to produce actionable insights that lead to identifying growth opportunities for SFP in Americas region. With a focus on improving digital performance, connecting the dots utilizing measurement of digital channels, and enabling solutions in synergy with local & global consumer insights and consumer experience learnings. Major accountabilities: • Support regional omnichannel Hub activities and collaborate with local digital marketing teams along program/campaign planning and activation. • Measure performance of our CRM, paid & website channels via our global toolkit. • Identify performance deviations –great performance that we need to scale, and poor performance that we need to fix. • Implement root cause analytics to understand our critical performance drivers, generating constant relentless improvement in our consumer experiences. • Work with our commercial teams at both regional & country level to understand their hypotheses that require data validation and testing. • Identify additional data sources not currently being used to enrich our understanding of audience, digital performance, and commercial opportunity. Who we’re looking for: • College/University: B.A./University degree in Marketing/Communications/Economics/Computer Science or equivalent experience. Data Analytics/Digital Marketing Analytics certifications or courses are a plus. • At least 7-year experience in data analytics/business intelligence roles in FMCG, digital marketing, e-commerce, or relevant experience, with at least 5-year experience in digital marketing analytics and omni-channel post-campaign analysis. • Be comfortable extracting insights from e-Commerce/Sales/Commercial performance data. • Sound experience with analytics reporting software and SML tools (GA, Adobe Analytics, Semrush, Sprinklr) • Knowledge of business intelligence and statistical analysis tools (Power BI, SPSS, Python, Tableau, etc.). • Knowledge of campaign tracking methodologies (GTM), content management and CRM software (Salesforce) is a plus. • Familiar with Paid Media marketing strategy, website optimization practices (SEO) and leads generation. • Working experience with Project Management software (Jira). • Fluent spoken and written English • Legally authorized to work in the U.S. Annual Base Salary Range: $124,000 - $170,500 What we offer • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more! • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: To improve the lives of a billion smokers. PMI is an Equal Opportunity Employer PMI Global Services Inc. and PM Global Brands Inc. are a subsidiary of Philip Morris International Inc. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders and its other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, PMI ships versions of its IQOS Platform 1 device and consumables to Altria Group, Inc. for sale under license in the U.S., where these products have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heat-not-burn and nicotine-containing vapor products. As of September 30, 2022, PMI's smoke-free products are available for sale in 70 markets in key cities or nationwide, and PMI estimates that approximately 13.5 million adults around the world, excluding Russia and Ukraine have already switched to IQOS and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com.