Digital Content Manager

Digital Content Manager Be a part of a revolutionary change At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future. With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions. Digital at PMI is dynamic, diverse, and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business. The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career. Your ‘day to day’ Responsible for supervising full content development of offline and digital assets such as Display ads, Website materials, Social Media, SEO friendly content, Scan Pack, Mailing, retail and printed communication, in compliance with global playbooks but ensuring localization of the content and contextualization. Responsible for the development of the 360° communication strategy for IQOS including locally developed campaigns. Major accountabilities • Supervision and alignment of 360° communication and follow up to performance (along with the Digital Deployment Team) across digital and offline channels: • Understanding of consumer needs based on data analytics to support and guide the team with an effective and efficient creation/localization of assets delivered by Global. This includes ensuring the team provides an accurate brief to the local agencies and/or global content transcreation agency for Paid Media, Website, Social Media, Market Places, Mailing and retail communication. Always ensuring compliance with Global guidelines and local Legal restrictions. • Consumer Research needs alignment, briefing and support to the Insights team to ensure an optimal and aligned deployment of the needed studies, so the Marketing Organization counts with enough information and tools to provide the most relevant content to the LAS and LAUs while having effective communication with them. Quarterly NCPT tracking support delivering needed assets, briefing for ad hoc specific studies, BEA support if needed. • Strategy set up and assets creation for Scan Pack initiatives, this includes working side by side with the combustibles team for achieving on pack communication as well as the creation of an online journey that will lead the LAS through a set of messaging that will encourage them either to switch to IQOS or to participate in the trial program. Who we’re looking for • 10 years of marketing experience managing global brands, that follows global standardized guidelines & multiple communication channels including social & paid media. • Experience as a line manager of more than 2 people. • Experience influencing cross functional teams, and agencies. • Full Spanish and English proficiency. What we offer Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can: • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: to deliver a smoke-free future. To join our growing team…