September 17, 2008

Philip Morris International Inc. (PMI) Offer for Rothmans Inc. Succeeds

NEW YORK--(BUSINESS WIRE)--Sept. 17, 2008--Regulatory News:

Philip Morris International Inc. (NYSE / Euronext Paris: PM) announced today that approximately 47,004,961 shares representing approximately 67.8% of the outstanding common shares of Rothmans Inc. (Rothmans) on a fully-diluted basis have been tendered to the offer made by PMI. The company has taken up all of the shares which were tendered and will pay for such shares on September 19, 2008.

"We are delighted that our offer was successful and extend our heartfelt welcome to all of the employees of Rothmans, Benson & Hedges Inc. We look forward to building upon their successful track record in the years ahead," said Miroslaw Zielinski, PMI's President for the Latin America & Canada Region.

PMI also announced that it has extended the offer period for an additional 10 days, in order to afford Rothmans' shareholders who have not previously tendered with an additional opportunity to tender their shares. The offer documents are available on the SEDAR website at www.sedar.com under the SEDAR profile for Rothmans. As extended, the CAD $30.00 per share all-cash offer will expire at 11:59 p.m. (Toronto time) at the end of September 29, 2008.

About Philip Morris International Inc.

Philip Morris International Inc. (PMI) is the leading international tobacco company, with seven of the world's top 15 brands, including Marlboro, the number one cigarette brand worldwide. PMI has more than 75,000 employees and its products are sold in approximately 160 countries. In 2007, the company held an estimated 15.6% share of the total international cigarette market outside of the U.S. For more information, see www.pmintl.com.

CONTACT: Investor Relations:
Philip Morris International Inc.
New York: (917) 663-2233
Lausanne: +41 (0)58 242 4666
www.pmintl.com/investors

SOURCE: Philip Morris International Inc.

PRESS INQUIRIES