PMI’s global survey has revealed strong support for innovative approaches to healthcare

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New approaches to public health are needed in the wake of COVID-19. A PMI global survey has revealed strong support for innovative approaches to healthcare, including considering the role smoke-free alternatives can play in tobacco harm reduction.

Smoke-free alternatives

Access to information

Help end the sale of cigarettes

The public supports governments implementing new strategies based on scientific and technological advances

The survey suggests a majority of the public believes the current measures to tackle smoking rates are insufficient. Respondents support governments implementing new strategies based on scientific and technological advances.

Misinformation

Reduce smoking rates

Better regulation

Embrace scientific and technological developments

Overlooking misinformation could lead to the erosion of trust in facts, science, and expert guidance

By viewing misinformation and disinformation as primarily digital threats, we could be overlooking their broader, real-world consequences.

moira

We cannot let misinformation get in the way of progress

By Dr. Moira Gilchrist, Vice President, Strategic & Scientific Communications, Philip Morris International

Misleading or false information, whether online or offline, has a very real impact on people’s perceptions and behaviors. At best, it leaves the public confused. At worse, it erodes their trust in facts, science, and expert guidance, and can lead them to make unwise choices.

4 min read

|Read Moira's thoughts|