PMI Newsletter
Philip Morris International
Designing a Smoke-Free Future
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Over 2.9 million consumers across the world have already switched to IQOS
We’re building our future on smoke-free products that are a better choice for smokers. And the numbers tell us that we are on the right track: over 2.9 million men and women have already stopped smoking and switched to IQOS. And this is just the beginning. Our priority is clear – to switch, as quickly as possible, hundreds of millions of adult smokers to less harmful alternatives than continued smoking.
IQOS, our most advanced smoke-free product, is the result of intensive research and development. It uses sophisticated electronics to heat tobacco in order to release flavors and nicotine.
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We have made a bold decision: we want to be far more than the world’s leading tobacco company. Our vision is to one day replace cigarettes with smoke-free products.

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Science and innovation
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Read our latest Scientific Update
Learn about our rigorous scientific approach to developing smoke-free products.
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Our business
Answers to your questions – just one click away
Have you ever wondered about our alternatives to smoking? Or why we want to replace cigarettes?
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Sustainability
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Our long-term commitment
We’ve set ambitious sustainability targets and have made great progress. Our sustainability efforts touch on every aspect of our value chain.
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