December 18, 2018

How Traditional Retailers Gain Success with the Spirit of #AyoBerubah (Let’s Change!)


Jakarta, 18 December 2018 – Indonesian retail industry continues to face rapid changes. This change is essential to experience and anticipate so as the traditional retailers could perform well and survive. These challenges start to have impact and absolutely become a work in progress for various sides, including the government and private sector.  

Realizing the importance of collaboration in empowering traditional retailers to help them adapt and develop in this new era, PT HM Sampoerna Tbk. (Sampoerna) together with Inti Graha Human Capital (IGHC) organize a seminar with the theme of “How to Sustain in Disruptive Era” today, Tuesday, 18 December 2018 at SMESCO Building, South Jakarta.

This retail seminar invites more than 600 Small and Medium Businesses (SMEs) in Jabodetabek region, particularly traditional retailers who are part of Sampoerna Retail Community (SRC) in Jakarta. 

“The digital era requires all businessmen to be creative and innovative. Some are ready, but some others are clearly not ready with this change. It is our duty as industry stakeholders to collectively empower SMEs businessmen, especially traditional retail, through knowledge sharing and capability development,” said Chandra Gregorius, Certified Professional Coach from IGHC.

Coming as one of the speakers in this seminar is Joko Fitra, owner of SRC shop from Kebumen, Central Java who has successfully built his business. He warmly welcomes the cross-stakeholder collaboration for the common purpose of preparing traditional retail to face challenges of the era, especially related to the tough competition with modern retail sector.

“The #AyoBerubah enthusiasm brought up in this discussion highly inspires us as traditional retailers. We believe that through proper strategies and coaching, our business can hold out, even grow positively,” said Joko Fitra.

Capability building is the key to the success of sustainable SMEs empowerment program and as one of Indonesian SMEs partner in business development, Sampoerna has initiated SRC program for more than ten years. In 2018, more than 60,000 traditional retail shops from Sabang to Merauke have become members.  

According to Henny Susanto, Head of Commercial Business Development Affairs of Sampoerna, private sector is the key in the coaching program for SMEs businessmen to have resilience in the competition during such a disruptive era as we have today.

Bringing the spirit of #AyoBerubah into mind, more than 400 members of SRC from Greater Jakarta region participated in today’s seminar. Not only that they gained new insights on entrepreneurship, they were also expected to be able to develop their business and survive in the future.

“We at Sampoerna believe that traditional retail partners can be developed even further with more appropriate strategies. Therefore, Sampoerna persuades the members of SRC to take as much as they can from this seminar, particularly gaining insights and preparedness in ensuring their business’ sustainability. We expect that what Sampoerna does can explore the potentials of SMEs businessmen in Indonesia” Henny concluded.    


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About PT HM Sampoerna Tbk. (Sampoerna)

Established in 1913, Sampoerna – an affiliation of PT Philip Morris Indonesia and part of Philip Morris International Inc. – is one of the leading tobacco companies in Indonesia, which focuses on production and sales of kretek cigarette. The Company produces several well-known kretek cigarettes such as Sampoerna A, legendary King of Kretek Dji Sam Soe, Sampoerna U, and Sampoerna Kretek. The Company also distributes Marlboro cigarette across Indonesia through a long-term distribution agreement with PT Philip Morris Indonesia. Sampoerna is operating seven factories in Java island and cooperating with 38 Cigarette Production Partners, with a total manpower of 67,400 employees, both direct and indirect, most of which work in Hand-Rolled Cigarette production line. Sampoerna distributes its products through 106 regional sales and distribution offices across Indonesia.    


Sampoerna is the issuer with the largest market capitalization in Indonesia Stock Exchange. Sampoerna’s shares are traded under the “HMSP” stock code.

An Overview of Sampoerna for Indonesia

Sampoerna for Indonesia is a series of activities and program held by PT HM Sampoerna Tbk. as the Company’s contribution and participation in developing the Nation and people of Indonesia, as well as to inspire and motivate the community to do give the best for themselves and Indonesia. The “Sampoerna for Indonesia” activity and program cover various fields, such as education, woman empowerment, community economy development, and disaster emergency response.


Sampoerna Retail Community (SRC)

The SMEs development program that now has reached more than 60,000 traditional retail partners spread across 408 districts/cities in 34 provinces in Indonesia. As a form of appreciation and a space to boost competitiveness and competitive superiority for SMEs businessmen and traditional retailers, Sampoerna organizes an annual activity called Pesta Retail Nasional or National Retail Feast (PRN).


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