A cigarette burns (combusts) shredded tobacco leaves to generate smoke. That smoke contains nicotine, which occurs naturally in tobacco, as well as many harmful chemicals. It is these harmful chemicals – not the nicotine – in cigarette smoke that are the primary cause of smoking-related diseases.
We are developing alternative products to cigarettes – products without the smoke but with the nicotine and taste that can satisfy existing smokers. We’ve focused on two ways to do that, both of which eliminate the burning (combustion) of tobacco. The first is to heat tobacco to generate a flavorful nicotine-containing vapor while significantly reducing the levels of harmful chemicals in the vapor. The other way is to produce a nicotine-containing vapor (without using tobacco), which is satisfying to smokers.
Our new product portfolio features a range of nicotine-containing products without the smoke. And this is just the beginning.
Yes. We have published key findings from our research in over 170 peer-reviewed publications since 2011, and our scientists have presented their research at leading scientific conferences around the world.Learn more
Heating tobacco to release flavors and nicotine while eliminating combustion.
Developing breakthrough products that generate a vapor from nicotine