Progress toward a smoke-free future
Targeting mass switching to better alternatives
Becoming a majority smoke-free company
Building our non-nicotine business
Focusing R&D on smoke-free products
Answering global challenges demands ambitious collective action
PMI’s new CEO Jacek Olczak says all companies have a responsibility to do better for society in the aftermath of COVID-19. For us, that means raising our ambitions on replacing cigarettes with better alternatives as soon as possible. Indeed, we aim to be a majority smoke-free company by 2025.
Our vision is a smoke-free future. My job is to get us there faster.
Our actions as a company will be grounded in our commitment to deliver the greatest positive impact as fast as possible. We will do this by replacing cigarettes with better alternatives for those men and women who would otherwise continue to smoke.
Thank you, André.
You envisioned a world without cigarettes and transformed our business model and purpose to start our journey there.