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Unsmoke Hero: Masa Mutic

“We are able to have a full conversation now – without a break.” Her relationship is just one the areas which has benefitted from Masa unsmoking her life.

This month, we launch our new campaign to Unsmoke, which is all about tapping into efforts around the world to Unsmoke your home, your loved ones, and your life. Masa Mutic, a brand retail manager in Croatia, is one of hundreds of PMI employees to have shared their Unsmoke stories with us.

“There was a time in my life when I was getting progressively more stressed, and I was smoking a lot more,” she says. Working around smoke-free alternatives, Masa knew a lot about them and challenged herself to switch. “I’m somebody who does a lot for other people, so I wanted to do this for myself.”

 

My relationship with my partner is definitely benefiting. We are able to have a full conversation now, without me needing to stop in the middle to have a cigarette break.

  • Masa

“It wasn’t an easy process, it was a gradual change,” she says. “I’m a super organized person so I made all of the preparations to ensure I could do it. I made sure I had a charger at home and at work. I made sure I knew how my [device] worked. I just made sure I had everything I needed so I was fully prepared.”

“It didn’t happen overnight. I wasn’t a heavy smoker before, more a situational smoker so I made sure I had my device available in those situations. It took time but eventually I would go a whole day without a cigarette. It was a process.”


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“My relationship with my partner is definitely benefiting. We are able to have a full conversation now, without me needing to stop in the middle to have a cigarette break”.

Masa’s advice to others: “The decision should come from within.”

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