Delivering a smoke-free future
Our current product portfolio primarily consists of cigarettes and smoke-free products, including heated tobacco, e-vapor, and oral smokeless products.
As of June 30, 2025, 41 percent of our total global net revenues came from our smoke-free products.
By 2030, our ambition is to increase that figure to over two-thirds, with the ultimate goal of phasing out cigarettes completely. Leveraging our scientific expertise and technological capabilities, we are also committed to developing new products in the wellness and healthcare space.
Our progress toward a smoke-free future as of 2025 Q3
-
41 percent
of PMI’s total global net revenues came from our smoke-free business¹.
-
>41 million
estimated total adult users of PMI’s smoke-free products².
-
100 markets
where our smoke-free products are available, providing better alternatives for legal-age smokers³.
-
USD >14 billion
invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008⁴.
1 As of September 30, 2025. 2 As of June 30, 2025. 3 As of October 2025. 4 As of December 31, 2024. Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated October 21, 2025, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages. “PMI,” “We,” “Our,” and “Us” refers to the entire Philip Morris International family of companies.
What exactly are smoke-free products?
Nevena guides us through the fundamental difference between cigarettes and smoke-free products.
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PMI's smoke-free products
Our ambition is to replace cigarettes with our growing portfolio of smoke-free products as soon as possible.
Find out more
FAQs
From company information and sustainability to careers and our smoke-free portfolio, we answer frequently asked questions.
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Heated tobacco products | Frequently asked questions
Find out more about PMI's heated tobacco products, otherwise known as heat-not-burn products.
Read more
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