We welcome tough questions—and we provide straight answers.
In our “Let’s Talk” series, we’ll answer some of the most-asked questions about our vision for a smoke-free future, our better alternatives to cigarettes, preventing youth from accessing nicotine products, sustainability, and more.
Answering the tough questions on nicotine pouches ...
Gizelle Baker, Vice President, Scientific Engagement, PMI.
Does nicotine cause cancer?It’s a common misconception that nicotine causes cancer. Gizelle explains why that is factually and scientifically incorrect. |
What is in a nicotine pouch?Gizelle explains what is—and what isn’t—in PMI’s nicotine pouches. |
How much nicotine is in a pouch compared to a cigarette?This is the question we hear all the time, so here’s Gizelle discussing nicotine levels in our nicotine pouches. |
Are pouches better than cigarettes?Nicotine pouches are absolutely a better choice than continued smoking. Gizelle explains why and compares the risk of harm from cigarettes, nicotine pouches, and snus. |
Check out the full video with Gizelle using the link below.
Answering the tough questions on smoke-free products ...
Nevena Crljenko, Vice President, Public Affairs, PMI.
What exactly are smoke-free products?Nevena guides us through the fundamental difference between cigarettes and alternatives to smoking. |
Cigarettes are harmful, so why not just stop selling them?Nevena explains why there needs to be a viable alternative for those adults who don’t quit. |
Smoke-free products contain nicotine, so are they really better?Nicotine is not carcinogenic. Surprised? Nevena discusses “the most misunderstood molecule.” |
How do you prevent underage use of your smoke-free products?Nevena outlines the actions PMI is taking to prevent youth from accessing our smoke-free alternatives. |
Check out the full video with Nevena using the link below.