Delivering a smoke-free future
Our current product portfolio primarily consists of cigarettes and smoke-free products, including heated tobacco, e-vapor, and oral smokeless products.
As of June 30, 2025, 41 percent of our total global net revenues came from our smoke-free products.
By 2030, our ambition is to increase that figure to over two-thirds, with the ultimate goal of phasing out cigarettes completely. Leveraging our scientific expertise and technological capabilities, we are also committed to developing new products in the wellness and healthcare space.
Our progress toward a smoke-free future as of 2025 Q3
-
41 percent
of PMI’s total global net revenues came from our smoke-free business¹.
-
>41 million
estimated total adult users of PMI’s smoke-free products¹.
-
100 markets
where our smoke-free products are available, providing better alternatives for legal-age smokers¹.
-
USD >14 billion
invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008².
1 As of June 30, 2025. 2 As of December 31, 2024. Important Note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated July 22, 2025, as well as the
accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations pages.
“PMI,” “We,” “Our,” & “Us” refers to the entire Philip Morris International family of companies.
How do we achieve a smoke-free future?
Philip Morris International's ambition is to replace every cigarette for all adults who would otherwise continue to smoke with science-based smoke-free products, as soon as possible.
How do we achieve a smoke-free future?
Jacek Olczak, CEO of Philip Morris International, speaks to camera:
Why are we denying people access to the information about these products?
Music starts
Words are seen on screen: Governments can help end cigarettes by adopting a balanced approach to the regulation of smoke-free products.
Lars Dahlgren, President, Smoke-Free Oral Products & CEO, Swedish Match, speaks to camera:
Authorities and politicians and regulators they have the opportunity to influence the consumer choice.
Stacey Kennedy, President, Americas Region and CEO of PMI’s U.S. business, speaks to camera:
If we just expect the 1 billion smokers on the planet to just stop, history over the past decades has told us that's simply not going to happen.
Jacek Olczak speaks to camera:
If we continue with that policy the only thing which we'll achieve is that they will extend the life of cigarettes in the market for decades - not for years - for decades.
Dr Moira Gilchrist, Chief Communications Officer, speaks to camera:
People think, ‘Well all the policies we put in place that have got us here, they will be fine for the future.’
But actually there's a better way.
Stefano Volpetti, President, Smoke-Free Inhaled Products and Chief Consumer Officer, speaks to camera:
Give consumers access to smoke-free alternatives and the right information about them.
Dr Moira Gilchrist, speaks to camera:
We have a very extensive board idea of sciencethat shows unequivocally that these products are better than smoking.
Lars Dahlgren, speaks to camera:
Make the products available to consumers in a responsible way, then consumers will start making the journey and discover the benefits.
Stefano Volpetti, speaks to camera:
Provide better alternatives to all smokers, provide a range of technologies, user experiences, taste and price points that can cater for all smokers around the world.
Dr Moira Gilchrist, speaks to camera:
It's not going to be one product that suits the needs of every single person who smokes.
Bin Li, Chief Product Officer, PMI, speaks to camera:
When we ask people to quit smoking and change to smoke-free products, their taste, their preferences will be different, will be diverse.
Having a few product categories, having a few choices for our consumers, it will make them easiest to switch
Jacek Olczak, speaks to camera:
I’m very open to having a very mature conversation how we can orchestrate the system? How we can orchestrate the policy with different interventions, alternatives products... what else we can do about the smokable products, etc, which ultimately will drive to the full elimination of cigarettes.
Philip Morris International’s logo is seen on screen.
Delivering a better, smoke-free future.
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PMI's smoke-free products
Our ambition is to replace cigarettes with our growing portfolio of smoke-free products as soon as possible.
Find out more
FAQs
From company information and sustainability to careers and our smoke-free portfolio, we answer frequently asked questions.
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Heated tobacco products | Frequently asked questions
Find out more about PMI's heated tobacco products, otherwise known as heat-not-burn products.
Read more
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