HERE’S THE FACT:
THE BEST CHOICE IS TO QUIT CIGARETTES AND NICOTINE ALTOGETHER
Everyone knows smoking is harmful and addictive. The best choice for any smoker is to quit cigarettes and nicotine altogether. Whilst many people do quit, those adults who don’t deserve accurate information about smoke-free alternatives, and the science behind them.
There are some common misconceptions
that can lead to confusion around smoke-free
alternatives. This website provides factual
information that may be relevant to adults
considering moving away from cigarettes to
WHAT IS “TAR,” AND WHAT HAPPENS IF YOU REMOVE THE COMBUSTION OF TOBACCO?
One of the most harmful elements of cigarette smoke is what many people refer to as “tar.” Tar is a standardized machine-tested weight measurement for the particulate residue from cigarette smoke after nicotine and water are subtracted. It is not an additive, nor is it the same as the substance used on roads.
Tar, nicotine, and carbon monoxide yields for the same cigarette brand can vary due to differences in the testing methodology used by various public health agencies, and these testing methods do not accurately replicate actual smoking behavior. Therefore, an increasing number of public health agencies, such as those in the European Union, are moving away from printing these metrics on cigarette packs over concerns they could be misleading to consumers.
Tar is generally not used as a measurement in connection with smoke-free alternatives— such as heated tobacco products, ecigarettes, and snus—because they are fundamentally different from cigarettes, since they do not burn tobacco. The absence of smoke should avoid the creation of solid particulate matter and can lead to a significant reduction in the average levels of harmful chemicals compared to cigarettes. This should be substantiated on a product-by-product basis
Whilst addictive and not risk-free, if
scientifically substantiated, smoke-free
alternatives can be a much better alternative
to continued smoking.
HERE’S THE FACT:
THE NUMBER OF SMOKERS WORLDWIDE IS PREDICTED TO REMAIN ABOVE 1BN UNTIL AT LEAST 2025
The harm caused by smoking cigarettes is well known, but over one billion people still smoke—and that number isn’t expected to change significantly by 2025, according to WHO estimates.
The best option is always to quit tobacco and
nicotine altogether, but many will not.
Confusion about smoke-free products is
preventing adults, who would otherwise
continue smoking, from switching to science-backed better alternatives.
WHY IS PHILIP MORRIS INVESTEMENTS B.V. JORDAN CO. DOING THIS?
Smokers understand that smoking is harmful. But too few smokers understand that the main problem with cigarette smoking is the smoke itself. Where there is no burning, smoke is not produced. Therefore, whilst not risk-free, science-backed smoke-free alternatives have the potential to significantly reduce exposure to harmful chemicals compared to cigarettes.
Independent research carried out on behalf of PMI showed 43 percent of respondents are confused about what they've seen, read, or heard relating to smoke-free products. Yet 76 percent of smokers would consider switching to less-harmful alternatives if they had clarity on how they differ from cigarettes, and the science behind them.
Understanding the problem with burning—
and the role of nicotine—are important
considerations for adults who would
otherwise continue smoking. It can help them
to make informed decisions about whether
to switch to a better alternative to cigarettes.
The site is operated for the purpose of
providing general factual information about
these issues, and to address misconceptions
about smoke-free innovations. The site is not
operated for advertising or marketing
purposes. The material on this site should not
be regarded as an offer to sell, or a
solicitation of an offer to buy, any product of PHILIP MORRIS INVESTEMENTS B.V. JORDAN CO. .
ii The Philip Morris International online survey was conducted by Povaddo from December 8 to 24, 2020. In total, 22,507 adults of the public age over the age of 21 participated from 20 different countries and territories (Argentina, Australia, Brazil, Germany, Hong Kong, Israel, Italy, Japan, Korea, Mexico, Mexico, Netherlands, Norway, Philippines, Russia, Spain, South Africa, Taiwan, United Kingdom, United States of America, Vietnam). About 900 adults from the public and 200 adult smokers contributed to research from each country and territory.