Policies should be made in the best interests of the millions of adult smokers who don’t quit

The role governments play in making sure adult smokers have access to better alternatives is crucial. Especially during this period of global economic instability, making smoke-free alternatives more available and affordable to millions of adult smokers who don’t quit is a matter of urgency.

Governments must adopt innovative regulation and incorporate best practices on alternatives to cigarettes, working toward developing and implementing policies that truly include everyone and facilitate access to better alternatives. This is key to driving down illicit trade.

Governments should look to policy changes that can encourage incremental progress on societal issues like tackling illicit trade. Regulatory policies also have a crucial role to play in making sure adult smokers have access to disruptive innovation and technology, so that we don’t leave people who deserve better behind.