Our views and standards
We will act responsibly in our drive to create a smoke-free future
We’ve set out a bold vision for PMI, but it is critical that both our own employees and any third-party suppliers and partners we work with respect our views and standards in the pursuit of that goal. Ultimately, it’s not what we say we will do to deliver a smoke-free future, but how we do it, which matters.
It’s time to make smoking history
Voiceover: Jacek Olczak, CEO, Philip Morris International
This company wants to change the world.
If we can get there this is going to be really phenomenal
Fast-paced music starts
Words on screen read: That’s why at Philip Morris International, we’ve committed to deliver a smoke-free future.
Voiceover: Stefano Volpetti, President, Smoke-Free Inhaled Products & Chief Consumer Officer, PMI.
This company has had the courage, the vision and leadership to establish a new direction.
Voiceover: Bin Li, Chief Product Officer, PMI
It's very difficult for a company to sign up for a big transformation like this.
Words on screen read: Our ambition? To move away from cigarettes.
Voiceover: Stacey Kennedy, President Americas Region and CEO of PMI’s U.S. business:
We are building our company's future around better alternatives to smoking.
Voiceover: Michael Voegele, Chief Digital and Information Officer, PMI:
I think it's a unique challenge being part of a team that revolutionizes the industry
Words on screen read: Since 2008, we’ve invested over 10.5 billion dollars in scientific substantiated smoke-free products.
Voiceover: Gregoire Verdeaux, Senior Vice President, External Affairs, PMI:
The end of cigarettes is doable and it is about setting a date, setting a timetable and setting a path to go there.
Words on screen read: And by 2030, we aim to have more than two-thirds of our net revenue come from smoke-free products.
In 2023, we’re at 36.2%.
Voiceover: Marian Salzman, Senior Vice President & Chief Corporate Citizenship Officer, PMI:
I think we've become part of the ongoing dialogue around companies that can change
Voiceover: Lars Dahlgren, President, Smoke-Free Oral Products and CEO, Swedish Match:
I've been impressed with the boldness of PMI articulating that the future is smoke free products.
Words on screen read: Currently our smoke-free products are available in 82 markets
Voiceover: Dr Moira Gilchrist, Chief Communications Officer, PMI:
We set out to develop these products and gather scientific evidence.
Voiceover: Dr Badrul Chowdhury, Chief Life Sciences Officer, Smoke-Free Products:
You actually have a product where the hundred or so chemicals which are known to be harmful are reduced or eliminated. That's the scientific breakthrough.
Voiceover: Dr Moira Gilchrist, Chief Communications Officer, PMI:
This is transforming the entire industry
Voiceover: Jacek Olczak, CEO, Philip Morris International:
The evidence is clear. Smoke-free alternatives can accelerate the end of smoking. The world has to move now to help smokers to move to the better alternative.
Words on screen read: 27.4 million adults globally are using our leading heated tobacco product, of which 19.7 million have switched completely and stopped smoking.
Voiceover: Jacek Olczak, CEO, Philip Morris International:
It's time to make smoking history.
Philip Morris International is seen on screen.
Our views and standards govern the way we do business, and how we communicate with all stakeholders, and include:
- Our commonsense approach to regulation, which should continue to dissuade people from starting to smoke and encourage cessation, whilst recognizing the importance and differentiation of smoke-free products for those adults who would otherwise continue smoking.
- The firm stance we take on underage tobacco and nicotine use, and our commitment to responsible marketing practices.
- Our position on the health effects of smoking, including secondhand smoke.
- Our commitment to compliance and integrity, including our Code of Conduct, which outlines the ethical responsibilities our employees are bound by.
- The marketing standards we set ourselves, which in many places are higher than those of some governments.
- Our comprehensive and robust approach to scientific research, which has already produced more than 500 publications in peer-reviewed scientific journals.
- The transparent way in which we operate as a business, including disclosing our lobbying, our political contributions, and our participation in business and trade associations.
Acting according to these views, and consistently operating to the highest standards will continue to be integral to our mission to deliver a smoke-free future.
