Key Facts
Number of Employees: Approximately 4,000
Main Brands:
Marlboro, Philip Morris, Hope, Fortune, Champion, Bowling Gold, Miller, and Stork
Welcome to Philip Morris Fortune Tobacco Corporation Inc. (PMFTC). The history of our company began when Philip Morris International (PMI) entered into a licensing agreement with La Suerte Cigar and Cigarette factory to manufacture and sell Marlboro in 1955. After 40 years of success, Philip Morris Philippines Inc. (PMPH) was established to handle all sales and marketing aspects related to the Marlboro and Philip Morris brands in 1995.
In the year 2000, with the liberalization of the investment climate in the Philippines, PMI reached a decision to invest US$300 million to build a state-of-the-art cigarette manufacturing plant in Tanauan City in Batangas. It was the single biggest investment of PMI in the Asia-Pacific region at the time. In the same year, Philip Morris Philippines Manufacturing Inc. (PMPMI) was established to handle all aspects of the business in the Philippines, including manufacturing operations. PMPH was subsequently merged with PMPMI.
Commercial production at the Tanauan factory started in 2003. Today, the factory in Tanauan rolls out more than 30 billion sticks a year. PMPMI also started exporting Malboro and L & M cigarettes to Thailand in 2003.
A landmark development took place last Feb. 25, 2010. PMPMI and Fortune Tobacco Corporation (FTC) entered into an agreement to combine their business operations and selected assets in a new company called PMFTC Inc. PMFTC is the market leader in the local cigarette industry with over 90% percent share of the adult cigarette market. PMFTC manufactures and distributes the leading mid- and low-price brands such as Champion, Fortune, and Hope as well as established PM international flagship brands led by Marlboro and Philip Morris.
We are committed to the responsible manufacture, marketing and distribution of our products. In 2003, the Philippine government enacted the Tobacco Regulation Act and the company steadfastly supported the passage and implementation of this law.
We are also committed to making a difference in our communities. We have an active charitable contributions program that has had many successes. EMBRACE embodies the wide-ranging corporate social responsibility (CSR) program of PMPMI.
We partner with organizations that work to make a positive impact in the areas of education, environment, poverty alleviation, culture and arts, social services and disaster relief. While initially focusing in areas where it directly operates, particularly in the Batangas province and in tobacco-growing communities in the provinces of Ilocos Sur, Ilocos Norte, Isabela and La Union, PMPMI has now successfully implemented its EMBRACE projects nationwide.
PMPMI has also created an employee volunteerism program which encourages its employees to do their part by devoting some of their free time to volunteer work, such as helping refurbish public school buildings (Brigada Eskwela Program, Adopt-A-School), mentoring and teaching children in need, and participating in environmental sustainability initiatives, such as re-forestation.