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Our progress toward a smoke-free future as of 2026 Q1

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_1

    43 percent

    of PMI’s total global net revenues came from our smoke-free business.*

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_6

    >43 million

    estimated legal-age consumers of PMI’s smoke-free products.**

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_4

    108 markets

    where our smoke-free products are available, providing better alternatives for legal-age smokers.*

  • C24002_Spotlight_icons_150x150_PMI_process-page_icon_150x150_5

    27 markets

    with smoke-free net revenues >50%.**


*As of Q1 2026. **As of December 31, 2025. Important note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated April 22, 2026, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations page. “PMI,” “we,” “our,” and “us” refers to the entire Philip Morris International family of companies.

 

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02:00

Emmanuel Babeau shares his highlights from our Q1 Results


Emmanuel Babeau, Group Chief Financial Officer for Philip Morris International, speaks to camera:

Our First-Quarter earnings for 2026

marked a strong start to the year.

We reported outstanding growth

from our international

smoke-free business and very robust

pricing driving impressive progress,

despite a particularly strong prior

comparison for both the U.S.

and our combustible business.

International smoke-free

delivered a striking

double-digit growth performance across

financial metrics led by IQOS,

alongside further multi-category

contributions from ZYN and VEEV,

which reached the joint number

one position in Europe within closed pods.

At the group level, our smoke-free business

represented 43% of total net revenues,

an increase of almost two points

versus the same period last year.

The financial performance

of our combustible business was robust,

delivering results in line

with our mid-term growth model.

This was especially remarkable

given the notably

challenging volume comparison

this quarter.

In the U.S., ZYN offtake volume grew by plus 10%

despite an uneven competitive landscape.

As anticipated, segment financial

performance was challenging due to the

specific combination of impacts this quarter.

Overall, our strong and resilient

First-Quarter performance

reflects the structural growth fundamentals

underpinning our business model.

Despite ongoing macroeconomic uncertainty,

we look ahead with confidence.

Music starts

Words appear on screen reading:

PMI’s 2026 First Quarter Results

Philip Morris International's logo is seen on screen alongside the words Global Smoke-free Champion.

Financial disclaimer appears on screen.

Music ends.

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We are investing behind innovation and delivering sustainable growth from our leading smoke-free products, which are a much better choice than continued smoking.  James Bushnell , Vice President, Investor Relations & Financial Communications 
  1. Investor relations

    • Philip Morris International is leading a transformation in the tobacco industry to create a smoke-free future, and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, as well as to society, the company, and its shareholders. PMI is building its future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its products meet adult consumer preferences and rigorous regulatory requirements.

    • We are engaged in the manufacture and sale of cigarettes and smoke-free products in more than 180 markets around the world.

      READ MORE

    • We have a leading multicategory smoke-free portfolio with IQOS, ZYN and VEEV.

      READ MORE

    • Our brand portfolio is led by Marlboro, the world’s best-selling international cigarette. Based on the strength of our brand portfolio, we enjoy robust pricing power.

      READ MORE

    • One of our key strategic priorities is to develop, assess, and commercialize a portfolio of innovative tobacco and other nicotine-containing products. We draw on the expertise of a team of world-class scientists from a broad spectrum of disciplines to help us reach our ultimate goal of replacing cigarettes with less harmful alternatives.

      READ MORE

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