Frequently asked questions

There’s a lot of confusion about vapes, e-cigarettes and heat-not-burn products, so here are answers to common questions, along with links to more information

Learn more about vaping and e-cigarettes, including origins, health and safety and how it compares to smoking cigarettes.

Heated tobacco products and e-cigarettes (vapes) both deliver nicotine without burning tobacco. Smoke-free alternatives to cigarettes are for adult smokers who do not otherwise quit.

A cigarette burns tobacco, our heated tobacco product heats it. This fundamental difference results in significantly reduced levels of harmful and potentially harmful constituents found in the aerosol it produces.

From “What’s in cigarette smoke?” to “Are smoke-free products a better alternative?”, we answer seven key questions about cigarettes, smoking, tobacco, nicotine, and smoke-free products.

Since announcing our company's transformation and our vision of a smoke-free future, we've been subjected to criticism by some. Find our response to ten questions skeptics often ask PMI.