Delivering a smoke-free future

Our current product portfolio primarily consists of cigarettes and smoke-free products, including heated tobacco, e-vapor, and oral smokeless products.

As of March 31, 2024,  39 percent of our total net revenues came from our smoke-free products.

By 2030, our ambition is to increase that figure to over two-thirds, with the ultimate goal of phasing out cigarettes completely. Leveraging our scientific expertise and technological capabilities, we are also committed to developing new products in the wellness and healthcare space.

Looking to invest in a smoke-free future?

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We're evolving our portfolio to include products beyond tobacco and nicotine

IQOS ILUMA heated tobacco product

Our smoke-free products

It’s our ambition to replace cigarettes with the smoke-free products we’re developing and selling. These products provide nicotine without burning, making them a much better alternative to cigarettes.
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Multiple studies suggest youth initiation of heated tobacco products is low

3 min read Find out more
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Preventing youth use of our products

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