Explore the groundbreaking science behind our smoke-free journey
When it comes to science and research, we set ourselves the highest standards, and our scientific methods are inspired by the pharmaceutical industry. We share our scientific findings publicly and encourage others to review our work.
Our vision is to offer current adult smokers a better choice than continued smoking, and to transform for good. How are we making this vision a reality? By first developing a portfolio of smoke-free products that deliver nicotine without burning tobacco and which adult smokers find satisfying.
Cutting-edge research and technology
New research suggests potential positive public health impact of introducing smoke-free products4 min read Read more
What is tobacco harm reduction?
The best choice for any smoker is to quit nicotine and tobacco altogether. But better alternatives exist for adult smokers who would otherwise continue smoking cigarettes. This is tobacco harm reduction.7 min read Learn more