Explore the groundbreaking science behind our smoke-free journey

When it comes to science and research, we set ourselves the highest standards, and our scientific methods are inspired by the pharmaceutical industry. We share our scientific findings publicly and encourage others to review our work.

Our vision is to offer adult smokers who don’t quit a better choice than continued smoking, and to transform for good. How are we making this vision a reality? By developing and delivering a portfolio of better alternatives to smoking that provide nicotine without burning tobacco, and which adult smokers find satisfying.

Tobacco harm reduction


What is tobacco harm reduction?

Better alternatives exist for the nine out of 10 adult smokers who continue smoking cigarettes.
7 min read Learn more

The facts about nicotine

Nicotine is a chemical that occurs naturally in tobacco. Whilst it is addictive and is not risk-free, it is not the primary cause of smoking-related diseases.
3 min read Learn more

The problem with burning

It’s a well-known fact that cigarette smoking is harmful and causes serious disease. But not everyone knows why that is.
3 min read Learn more


PMI corporate newsletter

Sign up for all the latest news and views

Read more on our science

Watch: The science behind our transformation