There are more than one billion smokers in the world. And despite health warnings, campaigns focused solely on cessation, and increasing tobacco control measures, this number is not expected to change in the newar future. At PMI, we have made it our mission to replace cigarettes with smoke-free alternatives as soon as possible.
This will take time. But we are making significant efforts to accelerate the transition. To date, we have dedicated more than 1,604 scientists, engineers and technicians, and invested over USD 16 billion in the research and development of innovative smoke-free products that adult smokers can switch to.
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Achieving a smoke-free future together
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Music starts.
words appear on screen reading:
We built the world's most successful cigarette company
But now we've committed to stop selling cigarettes for good.
Jacek Olczak, Group CEO, PMI, speaks to camera:
The evidence is clear.
Smoke-free alternatives can accelerate the end of smoking.
Words appear on screen reading:
That's why we have a range of products that give
adult smokers better alternatives to cigarettes.
Emmanuel Babeau, Group Chief Financial Officer, Philip Morris International, speaks:
I believe that nobody today
can seriously challenge how genuine
we are in delivering this ambition.
Voiceover of Stacey Kennedy, CEO PMI U.S., is heard:
We are building our company's future
around better alternatives to smoking.
Words appear on screen:
The proof?
Over 43 million adults are now using our range of smoke-free products
Source: PMI Q4 and Full Year 2025 earnings.
in 108 markets across the globe.
Source: PMI Q1 2026 earnings.
Scott Coutts, Chief Global Operations Officer, Philip Morris International, speaks to camera:
When we say we want to do something,
we can change the industry as we're doing today.
Serge Maeder, Global Head Product Science SFP, Philip Morris International, speaks to camera:
We have a chance in the next ten years
to go full smoke-free products in PMI.
Words appear on screen:
By 2030, we aim to have more than
2/3rds of our global net revenues come from our smoke-free business.
We are currently at 43%.
Source: As of Q1 2026.
Jacek Olczak, Group CEO, PMI, speaks to camera:
The world has to move now to help smokers
to move to the better alternative.
Words appear on screen:
All our smoke-free products are backed by science.
Stefano Volpetti, Chief Global Growth Officer, Philip Morris International, speaks to camera:
We are sitting on something that can change
the trajectory of public health.
Words appear on screen:
In 2020, the FDA authorized the marketing of our leading
heated tobacco brand as a modified risk tobacco product.
Words appear on screen: Smoke-free products are not risk-free and contain nicotine, which is addictive.
And in 2025 the FDA authorized our Number 1 nicotine pouch brand,
making it the 1st of its kind to be authorized.
Moira Gilchrist, Chief Global Communications Officer, Philip Morris International, speaks:
The science never stops, the investigation never stops
and we're determined to provide the evidence
that will convince regulators not just FDA.
Stefano Volpetti speaks to camera:
We're going to get there faster
if society, health regulators help us,
because we have a responsibility
to consumers out there to provide them
with better alternatives.
Jacek Olczak speaks:
We can be saying,
remember when people smoked.
It's time to make smoking history.
Philip Morris International's logo appears on screen.
Music ends
Why are we going smoke-free?
We understand the millions of men and women who smoke cigarettes. Many are looking for less harmful, yet satisfying, alternatives to smoking. We will give them that choice.
We have a commitment to our employees and our shareholders, which we are fulfilling by pursuing this path to sustainable success. We have a commitment to society, which expects us to act responsibly. We are doing just that, by delivering a smoke-free future.
PMI is committed to serving as an agent of change and advocate of positive values.
Jacek Olczak
Chief Executive Officer, Philip Morris International
Our progress toward a smoke-free future as of 2026 Q1
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43 percent
of PMI’s total global net revenues came from our smoke-free business.*
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>43 million
estimated legal-age consumers of PMI’s smoke-free products.**
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108 markets
where our smoke-free products are available, providing better alternatives for legal-age smokers.*
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USD >16 billion
invested to develop, scientifically substantiate, and commercialize smoke-free products since 2008.**
*As of Q1 2026. **As of December 31, 2025. Important note: This information should be read in conjunction with the Philip Morris International Inc. earnings release dated April 22, 2026, as well as the accompanying glossary of key terms, definitions, explanatory notes, select financial information and reconciliations of non-GAAP financial measures, both of which are available on our Investor Relations page. “PMI,” “we,” “our,” and “us” refers to the entire Philip Morris International family of companies.
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Tobacco harm reduction is central to the delivery of a smoke-free future
Watch the video -
Evolving PMI’s business to deliver value in the long-term
Philip Morris International is moving beyond combustible and smoke-free products.
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PMI announces ambition to become a more than two-thirds majority smoke-free company by 2030
At our 2023 Investor Day, PMI’s leaders outlined the company’s forward-focused business strategies and ambitions, aimed at building on our smoke-free success to date and accelerating the end of cigarettes.
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