PMI: Evolving to deliver on our purpose
Headquartered in Stamford, Connecticut and listed on the New York Stock Exchange (NYSE: PM), at PMI, we are building our future on replacing cigarettes with smoke-free products that—while not risk-free—are a better alternative than cigarette smoking.
It’s the biggest shift in our history. And it’s the right one for our consumers, our company, our shareholders, and society.
Led by science and innovation, and with the right regulatory encouragement and support from civil society, we can achieve our vision of a smoke-free future, faster.
“PMI today is an entirely different company to the one I joined,” said Jacek Olczak, CEO of PMI. “Our products, people, and purpose have evolved.”
10 facts about Philip Morris International
Unless otherwise stated, figures are as of December 31, 2024
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~83,100 employees around the world
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1,460 research and development scientists, engineers and technicians working on smoke-free products
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Approximately 170 markets where our products are sold
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100 markets where our smoke-free products are sold *
*As of October 2025
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51 production facilities worldwide
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5 of the world’s top 15 cigarette brands, including Marlboro
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USD 37.9 billion net revenue
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774 billion units total shipment volume
Delivering a smoke-free future
Delivering a smoke-free future
Our progressHow long will PMI be in the cigarette business?
2 min readRead more
It's time to make smoking history
Philip Morris International are delivering a smoke-free future and moving away from cigarettes. Find out from our leaders why it's time to make smoking history.
Music starts.
words appear on screen reading:
We built the world's most successful cigarette company
But now we've committed to stop selling cigarettes for good.
Jacek Olczak, CEO, Philip Morris International, speaks to camera:
The evidence is clear. Smoke-free alternatives can accelerate the end of smoking.Words appear on screen reading:
That's why we have a range of products that give
adult smokers better alternatives to cigarettes.
Emmanuel Babeau, Chief Financial Officer, Philip Morris International speaks:
I believe that nobody today can seriously challenge how genuine we are in delivering this ambition.
Voiceover of Stacey Kennedy, President Americas and CEO PMI's US business, is heard:
We are building our company's future around better alternatives to smoking.
Words appear on screen:
The proof?
Over 41 million adults are now using our range of smoke-free products
in 97 markets across the globe.
Source: PMI Q2 2025 earnings.
Scott Coutts, Senior Vice President Operations, Philip Morris International, speaks to camera:
When we say we want to do something, we can change the industry as we're doing today.
Serge Maeder, Global Head of RRP System Innovation, Philip Morris International, speaks to camera:
We have a chance in the next 10 years to go full smoke-free products in PMI.
Words appear on screen:
By 2030, we aim to have more than
2/3rds of our net revenue come from our smoke-free business.
We are currently at 41%.
Source: PMI Q2 2025 earnings.
Jacek Olczak, CEO, Philip Morris International, speaks to camera:
The world has to move now to help smokers to move to the better alternative.
Words appear on screen:
All our smoke-free products are backed by science.
Stefano Volpetti, President SFP Category and CCO, Philip Morris International, speaks to camera:
We are sitting on something that can change the trajectory of public health.
Words appear on screen:
In 2020, the FDA authorized the marketing of our leading
heated tobacco brand as a modified risk tobacco product.
Badrul Chowdhury, Chief Life Sciences Officer, SFP, Philip Morris International, speaks to camera:
You actually have a product where the 100 or so chemicals
which are known to be harmful are reduced or eliminated.
That's the scientific breakthrough.
Words appear on screen: Smoke-free products are not risk-free and contain nicotine, which is addictive.
And in 2025 the FDA authorized our Number 1 nicotine pouch brand,
making it the 1st of its kind to be authorized.
Moira Gilchrist, Chief Communications Officer, Philip Morris International, speaks:
The science never stops. The investigation never stops.
And we're determined to provide the evidence that will convince regulators, not just FDA.
Stefano Volpetti speaks to camera:
We're going to get there faster if society, health regulators help us because
we have a responsibility to consumers out there to provide them with better alternatives.
Jacek Olczak speaks:
We can be saying, remember when people smoke?
It's time to make smoking history.
Philip Morris International's logo appears on screen.
Music ends
Our views and standards
Our views and standards
It is critical that PMI's employees and third-party suppliers and partners we work with respect our views and standards in the pursuit of our goal.
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Culture and diversity
It is crucial to our transformation that we attract and retain a diverse community of innovators who can help deliver our smoke-free vision.
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Equal pay
We are leading by example and taking concrete steps to verify our equal-pay practices by obtaining the Global EQUAL-SALARY Certification.
Discover more -
Culture & Diversity at PMI
Fostering a collaborative, high-performing workplace is crucial, enabling us to attract and retain a rich community of innovators who can help deliver our smoke-free vision.
Learn more
