Our Leadership Team

Massimo Andolina

SENIOR VICE PRESIDENT, OPERATIONS

Mr. Andolina became senior vice president, operations in january 2018.

Mr. Andolina joined Philip Morris in Lausanne in 2008 as Director, Operations Planning. He became Vice President, Operations of the Latin America & Canada Region in 2011, and moved to oversee our European Union Region’s operations two years later. In 2016 Mr. Andolina was appointed Vice President, PMI Business Transformation.
Prior to joining PMI, Mr. Andolina held a variety of international positions in strategic marketing and general management for Tetra Pak International and in operations for R.J. Reynolds International.
Mr. Andolina holds a degree in mechanical engineering from the University of Palermo, Italy and an MBA from IMD in Lausanne, Switzerland.

Werner Barth

Senior Vice President, Commercial

Mr. Barth became Senior Vice President, commercial in january 2018.

Mr. Barth joined PMI in 1990 as a Marketing Trainee at Philip Morris Germany. From 1992 until 2002 he held positions in marketing, product management, brand supervision, and group management. In 2002 Mr. Barth became Marketing Director for Philip Morris Spain and two years later Sales Director for Philip Morris Germany. He was then appointed Managing Director, Philip Morris Benelux. In 2011 Mr. Barth became Managing Director, Philip Morris Germany. He was appointed Senior Vice President, Marketing & Sales in 2015, a position he held until his current appointment. 

Mr. Barth holds a degree in economics from Ludwig Maximilians University in Munich.

Frank de Rooij

VICE PRESIDENT TREASURY AND CORPORATE FINANCE

MR. DE ROOIJ WAS NAMED VICE PRESIDENT TREASURY AND CORPORATE FINANCE IN DECEMBER 2016.

Mr. de Rooij joined Philip Morris Holland in 1987 as Assistant Treasurer. From 1994 to 1998 he served as Assistant Cash Manager at the European Treasury Center of Philip Morris Companies in Zug, Switzerland. Between 1998 and 2001, Mr. de Rooij worked as Regional Treasurer for the Philip Morris Eastern European region. He then held various positions in PMI’s Group Treasury from 2002 to 2013, before he became Director Treasury and Corporate Finance. In December 2016, Mr. de Rooij was appointed Vice President Treasury and Corporate Finance.
Mr. de Rooij holds a degree in business economics of the University of Breda (H.E.A.O.), The Netherlands.

Marc S. Firestone

President, External Affairs and General Counsel

Mr. Firestone became president, external affairs and general counsel in january 2018.

Mr. Firestone held positions from 1988 to 2003 in the law departments of Philip Morris Companies Inc. and Philip Morris International Inc. Mr. Firestone is cofounder and chairman of the Institute for Inclusion in the Legal Profession; adjunct professor of law at New York Law School; a frequent speaker on international antitrust law, diversity, and in-house legal practice; and a recipient of the Director’s Roundtable Distinguished General Counsel award. From 2012 until his current appointment, Mr. Firestone served as PMI’s Senior Vice President and General Counsel.

Mr. Firestone was previously Executive Vice President, Corporate and Legal Affairs and General Counsel of Kraft Foods Inc., where he served since 2003. 

Mr. Firestone began his legal career as an attorney at Arnold & Porter in Washington, D.C. He received a BA, magna cum laude, in romance languages and philosophy from Washington & Lee University and a JD, magna cum laude, from Tulane University School of Law.

Martin King

Chief Financial Officer

Mr. King became Chief financial officer in january 2018.

Mr. King joined Philip Morris International in 2003 as Managing Director of Tabaqueira SA, PMI’s Portuguese subsidiary. He was then named Managing Director, Philip Morris Management Co. Ltd in Beijing. Following Philip Morris Indonesia’s acquisition of PT HM Sampoerna Tbk in May 2005, he served as President Director of PT HM Sampoerna Tbk until April 2009. Mr. King was appointed Senior Vice President, Operations in April 2009, and President, Latin America & Canada Region in February 2014. Between 2015 and 2017, he held the position of President, Asia Region.

Prior to joining PMI, Mr. King served in various positions within Philip Morris USA between 1991 and 2003.

A graduate of Harvard University with a bachelor’s degree in government, Mr. King also holds an MBA from the Darden School, University of Virginia.

Andreas Kurali

Vice President and Controller

Mr. Kurali became Vice President and Controller in March 2015.

Mr. Kurali joined Philip Morris Germany in September 1993 as finance trainee and served in subsequent years at our German affiliate in various finance roles with increasing responsibilities, including planning and budgeting, fiscal affairs, accounting and reporting, treasury, and tax. In early 2003 he became Director, Finance and Information Systems for our Worldwide Duty Free business, based in Switzerland, followed by an assignment in our Latin American Region as Director Finance, Mexico from 2005 to 2008. Subsequently, Mr. Kurali was appointed Vice President, Finance for our Latin America & Canada Region, a position he held until 2012 before transferring as Vice President, Finance to our Asia Region where he worked until 2014. 

Mr. Kurali holds a degree in business administration as Diplom Kaufmann from the University of Mannheim, Germany.

Mario Masseroli

PRESIDENT, LATIN AMERICA & CANADA REGION

Mr. Masseroli became President, Latin America & Canada Region in July 2018. 

Mr. Masseroli joined Philip Morris Argentina in 1998 and served in a variety of roles in Argentina, Switzerland and New York. He was named Managing Director, Guatemala in 2006, followed by his appointment as Director, Corporate Affairs for PMI Spain in 2007. Mr. Masseroli was named Vice President, Corporate Affairs Latin America & Canada in 2009. He then went on to become Managing Director Spain and Canary Islands in 2012, adding responsibility for Portugal in April 2016, a position he held until his current appointment. 

Mr. Masseroli received a bachelor’s degree from the Torcuato di Tella University in Buenos Aires, Argentina, and master’s degree in business administration from the University of California at Berkeley.

John O'Mullane

CHIEF LIFE SCIENCES OFFICER

Dr. O'mullane BECAME CHIEF Life sciences officer IN May 2019. 

Dr. O’Mullane’s career began with Ciba-Geigy in 1985. In 1991, he moved to SmithKline Beecham, now GlaxoSmithKline, where he progressed over 12 years through various roles to Vice President for Gastrointestinal and Natural Wellness Product. During this time, he researched, developed and supported the launch of products in Smoking Control, Diagnostics and Rx to OTC switch. In 2005, Dr. O’Mullane joined Schering-Plough as Senior Vice President Research &Development, heading up the consumer care R&D efforts.  When Schering's consumer care division was acquired by Merck in 2009, he spent five years as Chief Scientific Officer for the Merck Consumer Care division. During this time his team brought several products to market across Rx to OTC, Medical Devices, Supplements, Botanicals and Cosmetics. Dr. O'Mullane was part of the Management Team that led the divestment of Merck’s Consumer Care to Bayer in 2014, and he was asked to serve Bayer as their Global Head SVP Innovation and Development for Consumer Health. He engineered the integration of the Merck and Bayer Innovation, Research and Development teams driving the end-to-end Innovation process. 

Dr. O’Mullane also serves as a Board Member of a natural skincare products company. 

Paul Riley

PRESIDENT, EAST ASIA & AUSTRALIA REGION

Mr. Riley became president, East asia & australia region in january 2018.

Mr. Riley joined Philip Morris Australia in 1988. Over the following two decades, he held a number of positions in Australia, Hong Kong, and Japan, before being named Managing Director, Serbia & Montenegro in 2010. Mr. Riley returned to Asia in 2013, when he became President of Philip Morris Fortune Tobacco Corporation in the Philippines. He was appointed President of Philip Morris Japan in 2015.

Mr. Riley holds a degree in technology innovation and services management from the Royal Melbourne Institute, and is a graduate of Harvard Business School.

Jaime Suarez

Chief Digital Officer

Mr. Suarez became chief digital officer in january 2018.

Mr. Suarez joined Philip Morris Mexico in 1999 as Business Planning Analyst. From 2001 until 2015, Mr. Suarez served in roles of increasing responsibility in a variety of areas, from business development to trade marketing and, more recently, sales, in the Latin America & Canada Region, Venezuela, the Dominican Republic, and Switzerland. In 2015 Mr. Suarez was appointed Vice President, Consumer Channel Strategy & Event Marketing, and became Vice President, Digital Strategy Reduced-Risk Products in 2016. 

Mr. Suarez holds a degree in economics from the Ibero-American University in Mexico City.

Stefano Volpetti

Chief Consumer Officer

Mr. Volpetti became chief Consumer officer in June 2019.

Mr. Volpetti previously worked at Procter & Gamble for 22 years, where he progressed through various roles with increasing responsibility locally in Italy and Mexico, and on a regional level for the European market. In 2013, he became Vice President for a multi-functional, global business unit at P&G. He is an experienced marketer with broad experience in commercial roles as well, having obtained a winning track record with consumers in both developed and developing markets. Mr. Volpetti specializes in consumer centric marketing programs, business model transformation, digital acceleration, and disruptive innovation. He also worked at Luxottica Eyewear as Chief Marketing Officer in 2015.
Mr. Volpetti holds a degree in Business Administration from Luiss University in Rome.

Miroslaw Zielinski

Chief New Ventures Officer

Mr. Zielinski became Chief New Ventures officer in June 2019.

Mr. Zielinski joined Philip Morris International as a merchandiser in 1991 in his native Poland. He progressed through a number of senior sales and marketing positions at Philip Morris Polska before moving to Kiev, where he was appointed Managing Director of PMI’s Ukrainian affiliate in 1999. In 2002 he became Managing Director, Worldwide Duty Free and served as President, Latin America & Canada from April 2003 until March 2010, when he was named President, Eastern Europe, Middle East & Africa Region and PMI Duty Free. In July 2015 Mr. Zielinski was appointed President, Reduced-Risk Products. He went on to become President, Science & Innovation in January 2018.

Mr. Zielinski has a master’s degree in economy and foreign trade from the Warsaw School of Statistics and Economics.